Unpacking the Bonza Aviation Bust

The Numbers Game

Welcome to Episode 176 of The Numbers Game. Can a new airline succeed in Australia’s competitive landscape? In this episode, we go through the rise and fall of Bonza Aviation, examining their business model, marketing strategy and what may have contributed to its failure.

On this episode, we discuss:

• Jason’s London Marathon Adventure
• Analysing the Collapse of Bonza Aviation
• Limitations of Bonza's app-only booking system
• The Bonza Aviation business model
• Bonza's marketing strategy
• The challenges of starting a new airline
• The competitive landscape in the airline industry

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The Numbers Game is brought to you by Future Advisory & Inovayt.

Hosts:
Nick Reilly
Jason Robinson
Martin Vidakovic

This podcast is produced by VIDPOD.