SaaStr 737: How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 737: How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

How do you build GTM efficiency in SMB sales? The CRO at Owner.com, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion.

While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. The three topics we’ll cover in today's podcast are:

1. The importance of staying focused and how to say no.
2. Ways to scale that don’t include rampant inefficiency and burn.
3. How to build operational excellence into your organization at different stages of the growth curve.

Full playbook, video and recap of this session here on saastr.com.

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Join us in 2024 at:

• SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on final Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave20

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This episode is sponsored by Pendo, the all-in-one product experience platform.

Pendo helps your users do the things you really want them to do. You can try Pendo for free at Pendo.io/saastr and check out Mind The Product, the community for product people like… us.

This episode is sponsored by: Remote.com

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