Growing Beyond Building Your Brand

The Relationship Commerce Podcast

Brian Speciale is the Co-Founder of The Comfy, a cozy brand selling wearable blankets. The Comfy was founded alongside Brian’s brother, Michael, in 2017, when he stumbled upon Brian’s son wearing an oversized hoodie. Just six months later, Brian and Michael were presenting their venture on ABC’s Shark Tank and struck a deal.

Since then, The Comfy has been sold across the world on Amazon and retail storefronts like Costco, Sam’s Club, and Target. The Comfy is now one of the five most successful companies in Shark Tank history.

In this episode…

What’s your company’s mission statement? Is it full of vague promises and bulky words? Does it cover what actually matters to your brand? Most importantly, how does your mission statement encompass what your company stands for?

Brian Speciale, the Co-Founder of The Comfy, is Eric Stopper’s guest in this episode of the Relationship Commerce Podcast. Eric and Brian talk about Brian’s experience being on Shark Tank, the importance of a cohesive mission statement for your company, and why it’s not always in your best interest to expand your product line. Keep listening for more insights from one of Shark Tank’s most successful entrepreneurs!