How Adding Value Can Revolutionize a Simple Product

The Relationship Commerce Podcast

Kara Goldin is the Founder & CEO of Hint Inc., a healthy lifestyle brand that produces award-winning, unsweetened flavored water as well as scented sunscreen that's oxybenzone and paraben-free. She has received numerous accolades including being named EY Entrepreneur of the Year for Northern California in 2017, one of Instyle's 2019 Badass 50, and one of Fortune's Most Powerful Women Entrepreneurs.

Kara is also the author of Undaunted: Overcoming Doubts and Doubters and host of The Kara Goldin Show.

In this episode…

Have you been thinking about creating an innovative product to serve a certain audience? Is there a similar — but boring — item in the market that could use a boost in value to create a better product?

In this episode of the Relationship Commerce Podcast, Kara Goldin, the Founder and CEO of Hint, joins Dean Dutro to explain how something simple and boring can be re-created to produce a revolutionary product for the market. Kara talks about her journey to founding Hint, the challenges she faced along the way, and why she focuses on direct-to-consumer sales for her brand.