The Importance of Understanding Your Customers' Pain Points When Creating an e-Commerce Product

The Relationship Commerce Podcast

Tristan Swanwick is a former journalist turned entrepreneur. He is the Co-Founder and CEO of Swanwick, an innovative health tech company that helps optimize sleep, performance, and productivity with its flagship Swannies Blue Light Blocking Glasses. Swannies have been worn by leading health and sleep experts like Dr. Oz and have also been featured in publications like The New York Times, GQ, and BuzzFeed. Swanwick has sold more than 120,000 pairs of blue light blocking glasses to date.

Before this, Tristan worked in the media industry for more than 15 years in Australia, Canada, the UK, and the US. He was a journalist and editor at The Courier-Mail and also worked as a freelance copywriter and digital content creator.

In this episode…

Do you know what your customers' pain points are? Have you done the research in order to solve them? And, most importantly, can you effectively transform that solution into the e-commerce product they need?

In this episode of the Relationship Commerce Podcast, Dean Dutro is joined by Tristan Swanwick, the Co-Founder and CEO of Swanwick, to talk about the importance of understanding your customers' pain points when creating an e-commerce product. Tristan also discusses the value of leveraging existing networks during a product launch, how to build an effective team, and why you should sell your products where your customers already shop. Stay tuned.