Perfecting the Single Login Feature (daily snippet)

The Reluctant Marketer

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הוסף לפני two שנים

תוכן מסופק על ידי Matthias Bohlen. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Matthias Bohlen או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Peak Travel

1
Why Petra Needs Its People 28:39

לפני 10 ימים28:39

הפעל מאוחר יותר

רשימות

לייק

אהבתי

28:39

For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? SHOW NOTES: Meet The Man Living in The Lost City Carved in Stone Jordan: Petra's tourism authority cracks down on Bedouin cave dwellers The tribes paying the brutal price of conservation “There is no future for Umm Sayhoun” Jordan’s Young Bedouins Are Documenting Their Traditions on TikTok Check out Sami's company Jordan Inspiration Tours Learn about your ad choices: dovetail.prx.org/ad-choices…

לפני שנתיים 0:47

MP3•בית הפרקים

Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.

18 פרקים

#Business #Marketing #Matthias Bohlen #Solopreneurs #Founders #Introverts

The Reluctant Marketer

Perfecting the Single Login Feature (daily snippet)

The Reluctant Marketer

published לפני שנתיים

שתפו

MP3•בית הפרקים

Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.

18 פרקים

#Business #Marketing #Matthias Bohlen #Solopreneurs #Founders #Introverts

כל הפרקים

The Reluctant Marketer

1
Get out of Marketing Debt (daily snippet) 1:51

לפני 2 years1:51

1:51

Matthias realizes that his upcoming book needs a new title. This episode shows why and how.

The Reluctant Marketer

1
Marketing Book Promotion Tactic (daily snippet) 0:57

לפני 2 years0:57

0:57

Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.

The Reluctant Marketer

1
Integrating Software with a Community of Introverted Marketers 1:58

לפני 2 years1:58

1:58

2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the software when they already know the "rules of the game".

The Reluctant Marketer

1
Challenges in Software Development (daily snippet) 0:49

לפני 2 years0:49

0:49

Again, it takes Matthias much longer than he thought to finish a feature. He blames external factors, of course!

The Reluctant Marketer

1
Perfecting the Single Login Feature (daily snippet) 0:47

לפני 2 years0:47

0:47

Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.

The Reluctant Marketer

1
Joining a Community of Authors, some Business Shifts (Daily Snippet) 1:20

לפני 2 years1:20

1:20

Matthias joins the "Useful Authors" community to have a support group while he writes his book. And he needs to write some code to integrate the community software and his SaaS to avoid dual logins.

The Reluctant Marketer

1
Revising Marketing Techniques for Introverts (daily snippet) 1:24

לפני 2 years1:24

1:24

The table of contents for my new book "Marketing for Introverts" is done. Now there is an important validation step that I need to do before going into "full-throttle writing mode". See https://2quiet2market.com/blog/revising-marketing-techniques-for-introverts/

The Reluctant Marketer

1
Starting to write a book with Scrivener (daily snippet) 1:18

לפני 2 years1:18

1:18

Yesterday, I struggled with Scrivener, an authoring tool that I want to use for my new book "Marketing for Introverts". Here is what I found out.

The Reluctant Marketer

1
Revamping My Business Model (daily snippet) 2:02

לפני 2 years2:02

2:02

Matthias thinks about how to change his business model for his marketing software for introverts, turning it into a product bundle with a book, a community, and the software.

The Reluctant Marketer

1
Systematize Your Marketing with Fab Giovanetti 43:33

לפני 2 years43:33

43:33

Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing. She lives what it says on her T-shirt: "Market to Hearts!" In this episode, she talks about marketing systems, i.e. sets of procedures that have defined inputs, a step-by-step recipe, and some outputs. Such marketing systems can make marketing a lot easier for a busy solopreneur or other reluctant marketer. Listen to the examples she gives, and to her explanations why they work. Fascinating and fun! TIMESTAMPS: 02:41 Make marketing less pushy but more human 06:58 What do marketing students want to learn? 09:22 What is a marketing system? 13:26 How to make a first marketing system 17:00 Use Tiago Forte's PARA method to help with systems design 20:19 Helping your future self by writing it down 23:22 Build a marketing experiment dashboard 28:13 When marketing experiments fail, how do you find out the root cause? 34:22 The importance of starting out simple 36:54 In your marketing school, how do recognize success in your students? 39:30 Where to learn more PODCAST TRANSCRIPT: https://2Quiet2Market.com/blog/trm-e09-systematize-your-marketing-with-fab-giovanetti/ WHERE TO FIND FAB: - Website: https://altmarketingschool.com/ - Book: Reclaim Your Time Off, https://amzn.to/3oA6QkX - Twitter: https://twitter.com/fabgiovanetti - LinkedIn: https://www.linkedin.com/in/fabgiovanetti Creators & Guests Fab Giovanetti ✌🤘 - Guest Matthias Bohlen - Host…

The Reluctant Marketer

1
Never Run Out of Marketing Energy as a Solopreneur with This Basic Structure 10:00

לפני 2 years10:00

10:00

Define 4 buckets: places, channels, material, and tools. Then, use these buckets whenever you search for the things you need to execute the next marketing experiment. Having structure and processes for your marketing works wonders to help you "keep at it". 00:40 Problem: No energy for marketing 02:24 Places: Find the people 04:13 Channels: Write and re-purpose 05:45 Material: Make it interesting 06:27 Tools: To get Your Story out there 08:12 PRO TIP: Have a system! Learn more about the 4-bucket marketing structure from the accompanying article here: https://2quiet2market.com/blog/never-run-out-of-marketing-energy-solopreneur-with-this-basic-structure/ Creators & Guests Matthias Bohlen - Host…

The Reluctant Marketer

1
Use Social Listening to Simplify Your Marketing with Marie Martens 43:58

לפני 2 years43:58

43:58

We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing! Listen to her marketing secrets: 00:00 Intro 03:43 How does Marie position Tally? 08:05 Where acquisition and conversions come from 12:50 The marketing channels for Tally 17:00 Marie gives insight into Tally's audience 18:52 Learning from a customer onboarding survey 21:42 What happens when Marie "sits down for marketing"? 30:54 Social listening is the easiest way for Marie to do marketing for Tally 35:12 Responding to people's questions on Reddit 37:26 What can stop us from procrastinating on marketing? 42:26 Parting words Creators & Guests Matthias Bohlen - Host Marie Martens - Guest Find the transcript of this episode here: https://2Quiet2Market.com/blog/trm-e07-use-social-listening-to-simplify-your-marketing-marie-martens/…

The Reluctant Marketer

1
How to Craft a Compelling Story for Your Business That Sells 8:36

לפני 2 years8:36

8:36

The StoryBrand Framework Explained You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if you're not a natural marketer. But don't worry. In this episode, I'll explain a framework that helps you create a story that engages your target audience and convinces them to take action. It's called The StoryBrand framework. Transcript: https://2quiet2market.com/blog/surefire-way-write-engaging-stories-for-your-customers/ Chapters: (00:00) - Intro (00:33) - Does no one respond to your marketing? (01:16) - How to Craft a Compelling Story for Your Business That Sells (01:53) - Identify the Hero (02:09) - Sense Their Problem (03:30) - Be a Guide with a Plan (04:18) - Call Them to Action (04:56) - Help them avoid failure (05:39) - Show success (06:34) - Now Tell Your Own Story (06:56) - If You're Not a Storyteller (07:32) - Outro Creators & Guests Matthias Bohlen - Host…

The Reluctant Marketer

1
How to Make Sales Easier by Proper Positioning of Your Product 10:58

לפני 2 years10:58

10:58

Got a cool product but people do not understand it? Improve your positioning! When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understood is not going to get more people to trust you. And when people don't understand what your product does, they will compare it to other products from the wrong category. This will make it even more difficult for you to talk to them. So what can you do to make them understand your product, trust it, and eventually buy from your business? This is where proper positioning for your product comes into play. Listen to understand what product positioning means and how you can use it. Prefer to read a transcript? Go to my blog: https://2quiet2market.com/blog/how-to-make-sales-easier-by-proper-positioning-of-your-product/ Creators & Guests Matthias Bohlen - Host…

The Reluctant Marketer

1
What a Reluctant Marketer can learn from a Pro Drummer 9:45

לפני 2 years9:45

9:45

In this episode, I've got a marketing tip for you (a good one if you've got other things to do besides marketing). The tip I have helps you... - to get greater visibility for your product or service, - to reach more people with almost the same amount of writing as before. Let's look at a master drummer Rob 'Beatdown' Brown and what he does to save time and energy on exercising. As solopreneur marketers, we can learn from that and become more effective and efficient in our marketing. === To read the transcript of this episode, surf to my blog . Many thanks to Rob Brown, for his amazing video that inspired me to make this one: "5 Slick & Easy Fills For 'Just OK' Drummers". Watch it here: https://www.youtube.com/watch?v=TDj6GFJrg08 For the script of this episode, I used the Zettlr editor for Markdown, a free tool that you can download from https://zettlr.com/ This episode is the audio of a YouTube video. Watch the video here: https://youtu.be/p-o69d5QJWs…

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