Should You Focus on a Niche Market or Offer a Wide Range of Equipment? | How to start an equipment and party rental company?

The Rental Boyz | An Equipment & Party Rentals Business Podcast

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🎧In this episode of "The Rental Boyz," hosts Xavier and Eduardo explore the question of starting a specialist vs generalist equipment rental company. The global equipment rental market is projected to reach $120 billion by 2024, making it a lucrative industry to enter. However, choosing the right approach is key to success.

The hosts discuss the pros and cons of being a specialist or generalist, including the types of equipment, level of competition, and target market. They also emphasize the importance of branding and marketing, as well as building a network of trusted suppliers and customers.

Listen to this episode to learn which type of equipment rental company is right for you and how to succeed in the industry. The hosts pose thought-provoking questions, such as:

What's your long-term vision for your business?

How important is brand recognition to you and your customers?

Are you interested in a niche market or a diverse range of equipment?

Tune in to "The Rental Boyz" to gain valuable insights and tips from industry experts Xavier and Eduardo. With their years of experience, you'll walk away with a wealth of knowledge and a clear direction for your rental business. Don't miss out!🎧

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👇🧐 About The Host 🧐👇:

The hosts pull from their extensive experience of running an event rental business for over 3 years since 2019 and over 10 year of experience in the event industry. The rental business they run is called Kelly Rentals which grosses more then $2.75 millions (2022) in revenue a year. They Have 4 locations across two metroplex's in Texas (The Greater Austin and Dallas-Fort Worth Area). They also consult with over 10 other event rental company around the country.

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Eddie Sauceda:

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Xavier Kelly:

👉 ( https://xavierkelly.com/ )

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