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Is Catalytic Marketing Right for Your Business?
Manage episode 410330863 series 2864318
תוכן מסופק על ידי Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and courage in constraints. How truly important are non-core investments or projects? What are some major roadblocks to embracing catalytic marketing?
Chapters:
- 00:00 Introduction
- 03:02 The Three C's of Catalytic Marketing
- 04:11 - Clarity
- 07:10 - Connections
- 10:28 - Courage
- 14:30 - Implementing Catalytic Marketing
- 15:20 - Selling Catalytic Marketing to the C-Suite
- 18:09 - Conclusion
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
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