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The New 4Ps of Marketing: People
Manage episode 445372202 series 2864318
תוכן מסופק על ידי Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this first episode of a four part series, we kick off the New 4 Ps with 'People' as a foundational element. Organizations can differentiate themselves through their culture and the intentional hiring of individuals who embody their brand values. Employees form our brand and dramatically impact customer perceptions. Shouldn't People be one of the Ps?
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