Why BI Sucks

The Revenue Formula

BI tools promised to solve the "data starved" teams, giving them access to make decisions. However, we see quite a few challenges that you should know.

That's why we dive into our experience with business intelligence.

• (00:00) - Introduction
• (02:51) - The Challenges of BI Implementation
• (05:52) - The High Costs of BI Tools and Expertise
• (09:01) - The Importance of Consensus in BI Rollouts
• (10:57) - Why even go for BI?
• (13:17) - Analyzing Marketing Data
• (17:23) - The Reality of BI Tools
• (19:51) - Why BI Tools Fail Commercial Teams
• (25:48) - The Opportunity for Improvement

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This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.

That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.

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🔔 LinkedIn: Toni / Mikkel

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