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CEO Kurt Philip on Converting Customers For Your Online Business: The ROI Online Podcast Ep. 111
Manage episode 288265301 series 2797563
תוכן מסופק על ידי Steve Brown. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Steve Brown או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Have you poured tons of money into your website only to have people come to your site without making a purchase? In this episode of the ROI Online Podcast, CEO Kurt Philip talks about how he helps online businesses convert more customers from their existing website visitors.
Kurt is the Founder and CEO at Convertica, which takes conversion rate optimization (CRO) off your plate in a done-for-you approach. Their specialists allow you to maximize revenue from your current search engine rankings or paid advertising campaigns on your Affiliate, Lead Generation, or eCommerce website. Kurt travels to speaking engagements and conferences around the world where he helps to further the science of CRO and exchanges emerging strategies with other industry leaders.
Sometimes as business owners we believe that having a great website is going to magically get us more traffic and convert customers. But it’s actually a combination of many tools and strategies that will make your online business thrive and maximize your revenue.
Among other things, Kurt and Steve discussed:
- Kurt and Convertica’s backstory
- What conversion rate optimization is, how to find your current conversion rate, and why it matters for your company
- How to stop focusing on making Google happy and start making your human customers happy
- Examples of good funnel processes
- The minimal amount of traffic your website needs
- How working remotely changed Kurt’s business and its culture
- How Kurt would approach the conversion process for courses or teaching classes
You can learn more about Kurt here:
Follow Kurt on LinkedIn
You can learn more about Convertica here:
https://convertica.org/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
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