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Creating Demand with Abhay Singh, Head of Demand Gen and RevOps at Mesh #90
Manage episode 381460710 series 2993543
In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.
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Timestamps:
- (01:10) - Who is Abhay Singh?
- (02:01) - Abhay’s background.
- (04:00) - What is Mesh?
- (06:12) - Performance enablement at HR.
- (06:52) - Abhay’s biggest learnings at demand gen.
- (10:26) - How to identify effective channels?
- (15:22) - Communicating marketing ROI with C-level executives.
- (17:06) - How can value be measured on ‘dark social’?
- (21:45) - Content marketing contribution to creating demand at Mesh.
- (23:15) - Abhay’s thoughts on original content.
- (28:16) - Use cases of ChatGPT.
- (31:34) - The future of SaaS marketing.
- (35:54) - Learn more about Abhay and Mesh and get in touch.
- (36:30) - Outro
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Useful Links:
Website: https://www.mesh.ai/
Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 פרקים
Manage episode 381460710 series 2993543
In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.
************************
Timestamps:
- (01:10) - Who is Abhay Singh?
- (02:01) - Abhay’s background.
- (04:00) - What is Mesh?
- (06:12) - Performance enablement at HR.
- (06:52) - Abhay’s biggest learnings at demand gen.
- (10:26) - How to identify effective channels?
- (15:22) - Communicating marketing ROI with C-level executives.
- (17:06) - How can value be measured on ‘dark social’?
- (21:45) - Content marketing contribution to creating demand at Mesh.
- (23:15) - Abhay’s thoughts on original content.
- (28:16) - Use cases of ChatGPT.
- (31:34) - The future of SaaS marketing.
- (35:54) - Learn more about Abhay and Mesh and get in touch.
- (36:30) - Outro
************************
Useful Links:
Website: https://www.mesh.ai/
Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 פרקים
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