Media Consumption & New Types of Content with Chris Anderson, VP, Head of Content at GreenSlate #88

The SaaS SEO Show

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In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.

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Timestamps:

(00:00) - Intro
(01:45) - Who is Chris Anderson?
(02:38) - Chris’ background.
(05:15) - How's life in Asia?
(06:56) - What is GreenSlate?
(08:36) - Differences between traditional businesses and SaaS.
(11:18) - Chris learnings as Managing Editor at Gong.
(14:40) - How do you maintain consistency on multiple content initiatives?
(16:28) - Chris' role at GreenSlate.
(18:53) - GreenSlate’s content strategy.
(20:24) - Building company’s presence on LinkedIn.
(21:41) - Brand within a brand.
(26:08) - Thoughts on leveraging SEO at GreenSlate.
(29:00) - Chris' thoughts on AI and practical use cases.
(35:00) - Will SGE affect the traffic of sites?
(36:49) - Media consumption and new types of content.
(40:01) - Importance of content quality.
(43:14) - The future of content marketing for SaaS companies.
(46:12) - Use cases of TikTok for B2B.
(47:16) - Learn more about Chris and GreenSlate and get in touch.

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Useful Links:

Website: https://gslate.com/

Chris on LinkedIn: https://www.linkedin.com/in/chris77/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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