The Future of Growth for SaaS Companies with Casey Hill, Senior Growth Manager at ActiveCampaign #95

The SaaS SEO Show

תוכן מסופק על ידי Minuttia. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Minuttia או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

12M ago 45:34

MP3•בית הפרקים

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 26, 2024 16:02 (6M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more.

************************

Timestamps:

(00:00) - Intro
(01:03) - Who is Casey Hill?
(01:46) - Casey’s background.
(03:48) - What is institutional consulting?
(06:31) - What is ActiveCampaign?
(08:40) - Difficulties for SaaS companies in acquiring new customers.
(10:30) - Does the LTV and the payback period make sense any longer?
(12:40) - Can new companies enter a mature market?
(14:46) - Pros and cons of marketing initiatives for established brands.
(16:53) - How to stay focused on things that matter.
(20:16) - Channels that didn’t work that well.
(22:19) - How to get people excited about LinkedIn.
(27:15) - Thoughts on organic search.
(29:32) - What content types should companies experiment with?
(31:30) - Casey’s thoughts on outsourcing.
(33:52) - Competition monitoring.
(37:37) - Use cases of generative AI.
(40:20) - The future of growth for SaaS companies.
(44:07) - Learn more about Casey and ActiveCampaign and get in touch.
(44:55) - Outro

************************

Useful Links:

Website: https://www.activecampaign.com/

Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/

************************

Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

112 פרקים

#Business #Marketing #Content #Content Marketing #Saas Content Marketing #Saas Seo Agency #Saas Content Marketing Agency #MINUTTIA #SaaS #Software As Service #SEO #SaaS SEO #SaaS Marketing