Why Know Like & Trust Is Failing Your Sales and What to Do Instead

The Sales Pulse with Marla M. Koupal

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If you’re ready to stop chasing buyers and start serving them, this episode is your turning point. Marla Koupal, The Sales Conversation Architect™, shares how to replace Know, Like, and Trust with Know, Show, and Serve—a model built on clarity, curiosity, and respect.

You’ll learn how to uncover what your buyers actually need, reflect their thoughts with empathy, and guide them to confident decisions—without scripts, gimmicks, or manipulation. Tune in for practical conversation tools that restore vibrancy, trust, and results to your sales flow.

#SalesFluency #KnowShowServe #SalesPulsePodcast

Welcome to The Sales Pulse Podcast, where selling isn’t a performance,,,it’s a conversation. I’m Marla Koupal, your Sales Fluency Guide. After decades in sales, here’s the truth: the close isn’t where the sale happens—it’s where the buyer lands after a strong beginning. We’ll focus more on how you open the conversation and connect with how your buyer thinks so that closing never feels like a wrestling match.

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🔁 Key takeaways: buyer pacing styles, real-life sales stumbles, and how timing builds trust.
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📲 Connect: https://successwithmarla.com | https://www.facebook.com/marla.koupal | https://www.linkedin.com/in/marla-m-koupal-sales-and-ai-fluency-skills-facilitator-125372126/