From lab to Capitol Hill: How politics can make you a better science communicator

The Science Marketer

In this episode, Sheeva Azma discusses her unique journey as the CEO of Fancy Comma LLC, where she merges science communication with political advocacy. She shares her experiences in political campaigns, particularly during the pandemic, and emphasizes the importance of scientists engaging in politics to influence policy and public perception. The conversation explores the challenges of communicating science effectively in a politically charged environment and the need for scientists to develop marketing skills to better advocate for their work.

Chapters:

00:00 Sheeva Azma’s career path: From neuroscience to politics and science marketing
02:52 How science communication applies in politics
06:34 Applying science in political campaigns
08:51 Organizing the ‘Stand Up for Science’ rally
14:13 The challenge of communicating science to political audiences
17:21 Why scientists should be part of political decision-making
19:30 Strategic lessons from political campaigns

🤝 To connect with Sheeva:

• Fancy Comma (https://fancycomma.com/)
• LinkedIn (https://www.linkedin.com/in/sheevaa/)

🎤 To connect with Joachim Eeckhout, host of the podcast:

• LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
• Contact form (https://www.thesciencemarketer.com/contact/)

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