Marketing in biotech: Where to begin and what to prioritize

The Science Marketer

In this episode, Teja Sirec, founder of Biotheia, shares her insights on building effective marketing teams in life sciences and biotech companies. She discusses the essential priorities for new marketers, the importance of establishing robust processes, and how to create a strategic marketing plan that aligns with business needs. Teja also emphasizes the significance of measuring marketing success and focusing on effective channels for startups, while sharing valuable lessons from her early marketing experiences.

Chapters:

00:00 Introduction
02:34 Teja's background in scientific marketing
08:13 Where to start as a new science marketer
10:23 Establishing marketing processes early on
13:46 Defining priorities as a new marketing hire
18:57 Building a strategic plan for the long term
25:30 Measuring early marketing success
29:00 Marketing channels worth investing in early on
32:28 Advice for early career marketers

📖 Books recommended by Teja:

• Crossing the Chasm, by Geoffrey Moore

🤝 To connect with Teja:

• LinkedIn (https://www.linkedin.com/in/tejasirec/)

🎤 To connect with Joachim Eeckhout, host of the podcast:

• LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
• Contact form (https://www.thesciencemarketer.com/contact/)

✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/