🚀 Garrett Mehrguth on Discoverability, Scaling Directive, and Why the Best SEOs Know Business First - Episode #40

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

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6y ago 1:15:27

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In Episode 40 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Garrett Mehrguth, the fiery and fearless founder of Directive, a global search marketing agency. From slinging $5 services on Fiverr to landing clients like Allstate, Garrett shares his no-BS take on what it really takes to succeed in SEO—and why the best practitioners don’t just master keywords, but also speak fluent business.

🔥 Inside this episode:

• Garrett’s unusual journey from college soccer captain to Fiverr all-star to SEO CEO
• The founding and scaling of Directive—vision, values, and velocity
• Why seos need to ditch the vanity metrics and focus on discoverability
• A breakdown of the "brand over website" philosophy for modern search
• How to talk to executives and align SEO to business goals
• The role of soft skills, leadership, and humility in agency growth
• Behind the scenes of difficult conversations, layoffs, and protecting culture
• SEO speaker hot takes—what makes a good one, and why fluff kills trust
• The power of education: why Directive Institute was built for everyone

Garrett delivers one of the most insightful, candid, and passionate conversations of the season—this one’s for the builders, the truth-tellers, and the SEOs who care about more than just the SERP.

🔔 Subscribe for more raw, real conversations with the people shaping the SEO and digital marketing world.