🎵 From Turntables to Technical SEO: Lily Ray on Building SEO Trust, E-E-A-T, and Empathy at Scale

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

תוכן מסופק על ידי Jon Clark and Joe DeVita. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jon Clark and Joe DeVita או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

5+ y ago 1:09:24

MP3•בית הפרקים

In Episode 46, Jacob Stoops and Jeff Louella sit down with Lily Ray, Director of SEO at Path Interactive, to discuss her journey from a tech-driven childhood to becoming one of SEO’s most recognized and respected voices.

Lily shares how her early exposure to HTML, a pivot from law school, and her creative background as a DJ led her into digital marketing. The conversation covers building client trust, agency life, COVID-era SEO challenges, and how empathy plays a central role in her strategy.

🎧 In this episode:

• How Lily's tech family and music background shaped her SEO path
• Lessons from agency SEO and building client trust through quick wins
• Strategies for balancing technical SEO, content, and structured data
• Honest takes on COVID-19's impact on the industry and the human side of SEO
• Building authority, navigating client roadblocks, and giving back to small businesses
• Why empathy is the most underrated SEO skill—and how to develop it

🔔 Subscribe for deep conversations with the voices shaping the future of search.