🚀 Mastering Enterprise SEO & App Store Optimization with Jackie Chu (Uber) | Episode #62

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

תוכן מסופק על ידי Jon Clark and Joe DeVita. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jon Clark and Joe DeVita או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

5y ago 1:35:04

MP3•בית הפרקים

In Episode 62 of the Page 2 Podcast, Jackie Chu, Global Lead of SEO Intelligence at Uber, shares her incredible journey through the tech SEO world—from her start at small agencies to her current role managing global enterprise SEO strategies. Jackie reveals critical insights into app store optimization (ASO), shares advice on effectively managing SEO teams, and opens up about diversity, mentorship, and tackling imposter syndrome.

🌟 In this episode:
• Jackie’s career path from unpaid intern to Uber's Global SEO Intelligence Lead
• Deep dive into App Store Optimization (ASO) and how it differs from traditional SEO
• Effective strategies for managing and delegating within large SEO teams
• Insights on communicating with developers and building strong cross-functional relationships
• Tackling diversity, representation, and overcoming biases within the SEO industry
• How to handle imposter syndrome and foster inclusive mentorship
• SEO for large enterprise brands vs. small-scale businesses
• Practical advice on starting a career in enterprise SEO
• Lessons learned from working in high-growth tech environments like Uber, Square, and Dropbox

This episode offers powerful insights and actionable tips, perfect for SEO professionals aiming for growth in their career and strategic thinking in digital marketing.

👉 Subscribe for more insightful conversations and SEO expertise!