🗞️ Publisher SEO Secrets & Editorial Strategy with Jaimie Clark (Wirecutter) & Christine Liang (NYT) | Episode #69

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

תוכן מסופק על ידי Jon Clark and Joe DeVita. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jon Clark and Joe DeVita או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

4+ y ago 1:33:32

MP3•בית הפרקים

https://page2pod.com - Episode 69 of the Page 2 Podcast features a dynamic double-header with Jaimie Clark, Head of SEO at Wirecutter, and Christine Liang, Director of SEO at The New York Times. They dive into their unique journeys in SEO, transitioning from agency roles into influential positions within two major publishing brands.

Learn how they manage SEO strategy at massive scale, effectively collaborate with editorial teams, handle paywalls, and execute large-scale migrations.

🎯 In this episode:
• Career paths of Jaimie and Christine from agencies to publishing
• Strategic insights for publisher SEO
• How Wirecutter successfully migrated to NYT’s domain
• Tips for managing editorial SEO at scale
• Practical strategies for handling paywalls and gated content
• Challenges and opportunities in international SEO
• Essential tools and resources for SEO professionals
• Effective strategies for earning featured snippets and Google Discover visibility
• SEO communication and relationship-building advice
• Real-life experiences managing high-traffic sites

This episode provides essential insights into publisher SEO, perfect for digital marketers, SEO professionals, and anyone aiming to excel in SEO strategy and leadership.

👉 Subscribe to the Page 2 Podcast for more expert conversations and SEO insights!