Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser

The Simple and Smart SEO Show

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform.
Simon shares the journey behind Dragon Metrics, and explains how DM competes with larger tools like Ahrefs and SEMrush.

Key Takeaways:

1. Founding Story of Dragon Metrics: Simon Lesser "quit his way to the top" by pivoting from an SEO agency to creating a top-tier SEO tool.
2. SEO Tool Competitiveness: Dragon Metrics competes with major players like SEMrush and Ahrefs by offering a product-focused, cost-effective solution with unparalleled customer support.
3. Changes in SEO Industry: The past 18-24 months have been the most turbulent in SEO history, with shifts in algorithms, AI advancements, and economic factors impacting the industry.
4. The Future of Search: AI is dramatically shaping the future of search and content creation, with new challenges and opportunities for SEO professionals.
5. Actionable Advice for Small Businesses: Play to your strengths by doing what others can't. Focus on offering unique, non-scalable services to build your brand.

Memorable Quotes:

• "I quit my way to the top. Every time I quit, the job kept getting better and better." - Simon Lesser
• "SEO tools are fully complementary to Google Search Console. They fill in the gaps, offering insights Google can't provide." - Simon Lesser
• "You can create the best product in the world, but if you don't tell people about it, you'll fail as a business." - Simon Lesser

Listener Action Items:

1. Explore Dragon Metrics: Sign up for a 30-day free trial of Dragon Metrics to see how it can help improve your SEO strategy.
2. Take a Product Tour: Schedule a demo session to understand how Dragon Metrics can specifically cater to your business needs.
3. Focus on What You Do Best: Identify services or features you can offer that larger competitors can't, and capitalize on those unique strengths.

Connect with Simon Lesser:
Linkedin
Dragon Metrics

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פרקים

1. you should align the company to what you're best at. (00:00:00)

2. Introduction (00:00:44)

3. Dragon Metrics Founding Story (00:01:59)

4. Competitors and Market Position (00:03:49)

5. Customer Support and Onboarding (00:04:44)

6. SEO Industry Changes (00:05:58)

7. Word of Mouth and Brand Perception (00:09:22)

8. Customer Feedback and Product Focus (00:12:33)

9. The Culture of Leading with Product (00:12:42)

10. Hype vs. Substance in Business (00:13:04)

11. Balancing Product Quality and Marketing (00:13:44)

12. Imposter Syndrome and SEO Challenges (00:14:11)

13. History and Evolution of SEO Tools (00:15:29)

14. Google Search Console vs. Dragon Metrics (00:18:23)

15. Future of Search and AI Impact (00:23:00)

16. Advice for Small Business Owners (00:27:15)

17. Connecting with Dragon Metrics (00:28:38)