Episode 234: How to Build High-Converting Product Pages (with Kurt Elster)

The Smart Marketer Podcast

Episode 234: How to Build High-Converting Product Pages (with Kurt Elster) Episode Description

Are your product detail pages costing you conversions?

In this episode, Shopify expert Kurt Elster breaks down exactly what makes a high-converting PDP in today’s eCommerce landscape. Straight from a Mentor Table session, Kurt shares real examples from Amazon, Walmart, Tactical Baby Gear, and more—along with the essential elements every product page must have to convert browsers into buyers.

“The product detail page... it’s where the purchase decision happens.” – Kurt Elster

This is one of those episodes you’ll want to take notes on. Let’s level up your product pages.

You Will Learn:

• The 6 elements Google requires on your PDP (and why they matter)

• Why stock status should never be hidden (and how Amazon nails it)

• The most overlooked layout improvement that boosts conversion instantly

• What Shopify’s new AI + SEO tools mean for your product visibility

• Simple PDP enhancements that 10x perceived value (without new tech)

• Why review photos and breadcrumb trails are gold for usability

• How to apply big-brand best practices to your small store

Links & Resources:

• Mentor Table - Apply Today!

• Kurt Elster

• Google Merchant Center PDP Guidelines

• Shopify Knowledge Base App

• Omnisend Offer: https://smartmarketer.com/omnisend (Use code SMART for 50% off 3 months)

• Smart Marketer

Timestamps:

00:00 – Intro: Why PDPs Are the Most Important Page in Your Store 01:04 – Ezra’s Quick Tip: Why He Always Installs Omnisend First 02:08 – Meet Kurt Elster + Why PDPs Make or Break the Sale 04:47 – Google's Minimum Viable Product Page Checklist 07:04 – Big Box Store Examples: Amazon, Walmart, Best Buy 12:44 – SEO for AI: Myth or Must-Do? 14:27 – Shopify’s New AI Search Tool + Structured Data Insights 16:05 – Rich Results: What They Are & Why They Matter 17:37 – Real Example: Tactical Baby Gear PDP Breakdown 19:13 – UX Enhancements: Videos, Tabs, Comparison Charts & Reviews 20:44 – Bonus Example: Harney Tea’s Complex Catalog Challenge 21:46 – Final Takeaway: What Truly Makes a PDP Convert 22:10 – Outro: Subscribe and Leave a Review!

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