S5 I Ep 4 I Career Crunch: Attracting Mid-Level Talent With Cypress Creek I SOapbox: Voices of the Energy Transition

The SOapbox Series

In this week’s episode of the SOapbox podcast, our host Ella Cann sits down with Lindsay Reichert from Cypress Creek to explore a key challenge in today’s energy workforce: attracting, engaging, and retaining mid-career talent.

With experience spanning both recruitment and HR, Lindsay offers a unique perspective on what makes the candidate experience truly stand out- and why mid-level professionals need more than just competitive pay to commit to an organisation. From mentorship and cultural fit to relocation support and long-term engagement, this conversation dives into what companies must do to secure the professionals driving the energy transition forward.

05:37 - How the candidate experience differs for juniors and seniors.

07:05 - Mid-career candidate priorities

12:44 - Supporting candidates who require visa sponsorship.

14:32 - Relocating with Cyprus Creek to any of their US offices

15:22 - Keeping the interview experience fresh for mid-career hires.

19:25 - Gaining an authentic sense of company culture.

19:46 - The importance of employer branding.

25:11 - Retention strategies for mid-career hires.

26:19 - The 4P’s of engagement and employee populations.

30:46 - Team equity and how it impacts retention

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