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Ep 42 - Using Reddit For Audience Research with Fed Folio
Manage episode 364761142 series 3480317
תוכן מסופק על ידי Digital HQ. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Digital HQ או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Today we are going to be chatting about Reddit, that sneaky little platform that is building communities and having meaningful discussions that are also self-regulated. The people on Reddit are voting up and voting down anything that they do not want to see or do want to see. It is entirely run by moderators and communities themselves. Within this platform, there is so much data that brands can tap into and can use to understand their consumers and ultimately their decision-making habits.
Joining us today is the founder of GummySearch, an audience research tool for Reddit. His name is Fed Folio, and Fed has founded not just GummySearch, but also Hive Index, which is a catalog for a variety of topics and various communities within Reddit to help you find communities that matter most to you and your interests. Fed and I get into some nitty-gritty topics specifically around the culture that is found on Reddit, how brands have continued to struggle to find their footing in the Reddit communities, how founders can show up authentically, and how organizations can tap into the endless amount of qualitative and quantitative data that their customers are sharing about their brand, about their industry, and about their world today.
Buckle up and let's get into it.
Check out the Gummy Search platform here.
Follow Fed on Twitter here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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