The State of the Speaking Industry in 2024 with Erick Rheam

The Speaker Lab Podcast

תוכן מסופק על ידי Grant Baldwin. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Grant Baldwin או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

2M ago 41:06

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"If you can align your expertise with a specific industry and then really bring tremendous value with a clear ROI, you're always going to win the game."

This week, Grant’s on the show with TSL legend Erick Rheam. We’re a little late to this year’s state of the speaking industry, but better late than never, right?

"It's not necessarily that budgets are cut, but what I would tell you is that event planners, they tend to be intentional with the money that they're spending. Instead of saying "I've got a $100,000 budget for this event," it's "Yeah, I've got $100,000, but I need to see a return on that $100,000."

In this episode, Grant and Erick get into:

00:00 Current trends in the speaking industry
06:06 Why do relationships matter more now than ever before?
07:32 How do you focus on building relationships?
11:20 The importance of offering a virtual service as part of your speaking business
15:51 The key to growth right now, even in a tough economy
19:44 Why you should focus on relationships and providing long-term solutions for your clients
21:50 How to leverage industry expertise to prove ROI
26:35 What it looks like to tweak your message to withstand the test of time.
28:00 The importance of iterating and meeting your client’s needs.
31:11 How to balance other streams of income + being on stage
35:28 How to get comfortable creating value for clients
36:44 Reflections and wrap up

"Something that is not attractive is desperation. And you could tell it, you could smell it from speakers — when they're just trying to get the gig, they're trying to get the money, as opposed to speakers who are like "Hey, I want to add value and I'm willing to go on a long term type of commitment with you."

Episode Resources:

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