How Amap Beat Baidu Maps. My Summary of the Alibaba Playbook. (252)

The Tech Strategy Podcast

This week’s podcast is about how Alibaba's Amap quickly dethroned market leader Baidu Maps.

You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.

Here is the link to the TechMoat Consulting.

Here is the link to our Tech Tours.

Here is the Amap case study.

My summary of the Alibaba Management Playbook:

• Diagnose the problem:
  • Stagnant growth? Negative NPS? Low engagement?
• 1-Unwavering focus on customer value. Re-clarify customer value. This includes:
  • Customer segmentation. Who are you targeting? What are you after (revenue)? Traffic? Data (Amap)?
  • What do they most care about? Map out the process.
  • Is what customers want changing? Tech change? PC to mobile changed what maps could do.
  • What is the competitor offering and how you are going to take their customers?
• 2-Fix the Big Pain Points. Requires Data-Driven Decision Making and Iteration.
• 3-Do cultural change and increased communication and coordination.
• 4-Agile teams and tactics are key. Tactical brilliance and guerrilla execution.
• 5-Have early wins.
• 6-Build a powerful biz model or operating flywheel.

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

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