Chris Scott: Identifying and Eliminating Execution Debt

The Unscripted SEO Interview Podcast

Summary

In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott, founder of Boschetto Consulting, delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of identifying and addressing these inefficiencies.

The conversation emphasizes the need for a mindset shift in business operations, the role of tools in managing execution debt, and the significance of stakeholder engagement in diagnosing issues. Scott shares actionable steps for business owners to assess and improve their execution processes, highlighting the importance of testing small and iterating based on feedback.
Detailed Recap: Getting More Out Of SEO & Marketing Budgets By Resolving “Execution Debt”

Takeaways

• Execution debt refers to inefficiencies that accumulate in a business.
• Identifying execution debt requires a mindset shift.
• Every business, regardless of size or industry, experiences execution debt.
• Tools like Trello and Asana help but are not a complete solution.
• Stakeholder engagement is crucial for diagnosing business issues.
• Testing small and failing small is essential for improvement.
• Key Performance Indicators (KPIs) should align with organizational goals.
• Understanding the 'why' behind a business is vital for decision-making.
• Continuous improvement is necessary for operational efficiency.
• Engaging with the community can provide valuable insights and support.