SEO Deep Dive Into GSC & SEO Ethics With Matt Mellinger

The Unscripted SEO Interview Podcast

Matt Mellinger, co-founder of SEOgets and Local SEO Partners, discusses his experience as both an agency owner and a software developer. He emphasizes the importance of synergy between the two roles and the value of community in the SEO industry.
Matt explains the concept and features of SEO Gets, a search console super tool that helps SEOs discover trends, issues, and opportunities. He also highlights the limitations of Google Search Console data and the need for a holistic approach to SEO that considers both technical and design aspects.
In this conversation, Matt and Jeremy discuss the challenges of finding legitimate SEO consultants and agencies. They highlight the importance of setting proper expectations, effective communication, and creating standard operating procedures (SEO SOPs) for client onboarding. Matt emphasizes the need to focus on solving the client's pain points, such as increasing revenue and generating more inbound leads.
They also touch on the benefits of niching down into specific industries and understanding the client's business model. Matt shares his top three action items for onboarding new local SEO clients: setting expectations, communication, and implementing SOPs.
Takeaways

• The interplay between being an agency owner and a software developer can be beneficial, as it allows for the integration of tools and services.
• The SEO community is highly connected and loves sharing knowledge and tools.
• SEOgets is a search console super tool that helps SEOs discover trends, issues, and opportunities.
• Google Search Console data has limitations, such as anonymized queries and inconsistencies in export data.
• A holistic approach to SEO, considering both technical and design aspects, is crucial for success. Set proper expectations with clients to avoid misunderstandings and ensure a successful working relationship.
• Effective communication is key in client management and building trust.
• Creating standard operating procedures (SOPs) helps ensure consistency and prevents important tasks from being overlooked.
• Focus on solving the client's pain points, such as increasing revenue and generating more inbound leads.
• Niching down into specific industries allows for better understanding of client needs and more effective marketing strategies.
• Understanding the client's business model and metrics, such as lifetime value of customers, is crucial for providing valuable SEO services.
• Building a lifestyle business focused on integrity and doing right by clients can lead to long-term success and satisfaction.
  00:00
  Introduction and Background
  03:11
  The Value of Networking in the SEO Community
  08:42
  Understanding the Limitations of Google Search Console Data
  13:33
  The Importance of a Holistic Approach to SEO
  18:25
  Balancing Technical SEO and Design for Optimal Results
  25:08
  Finding Legitimate SEO Consultants and Agencies
  30:15
  Challenges and Scams in the SEO Industry
  36:14
  Niche Down and Understand Industry-Specific Needs
  40:32
  Solving Client Pain Points for Revenue Growth
  43:48
  Setting Expectations and Effective Communication
  45:34
  Building a Lifestyle Business with Integrity

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade