19: Great SaaS Website Design Trends To Follow In 2020

The Web Canopy Studio Show

Join us as we discuss great saas website design trends that you won't want to miss out on for 2020. What does that mean for your conversion rates? here are just a few highlights.

1. Stop wasting time on being edgy and focus on solving problems
   1. No silly taglines that don’t describe your business.
   2. 2020 is the year we all start answering the questions our customers have - straight and to the point.
2. Simplify the signup process
   1. No one likes to click through a million screens and be deceived about what they are getting.
   2. If you need people to talk to sales, make that very clear.
   3. Outline the steps to get started so it's abundantly clear what it is you're asking them to do.
3. You have to include your pricing
   1. there's no argument on this one. Pricing is critical, and if you aren't including it, you are losing badly.
   2. There are several ways to do it, including chatbots, tables, or calculators. However, you need it.
4. Social proof and video
   1. Video is the number 1 way of showing credibility.
   2. You can talk about yourself all you want, but people will trust what others are saying.
5. Optimize for voice
   1. Pillar content and topic clusters are the number one way to organize your content into a question and answer format, and they will allow your website to be easily segmented for voice search.

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