Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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תוכן מסופק על ידי Web Canopy Studio. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Web Canopy Studio או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
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Practical business lessons for the real world.
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/carol-costello-presents-the-god-hook">Carol Costello Presents: The God Hook</a></span>
In Season Two of her true crime series, The God Hook, journalist Carol Costello investigates the complex case of the Ohio Craigslist Killings—and in doing so, unearths the untold story of the crimes that preceded the murders—and the victims who’ve never received justice. Richard Beasley was convicted of murdering three men and attempting to kill a fourth in the fall of 2011, but before that heinous spree, authorities were building a human trafficking case against him. Now, working with the case's prosecutor, a county sheriff, and many closely involved sources, Carol examines previously unknown details of Beasley’s alleged crimes, and how he used the God Hook to lure his victims and bend them to his will. In Season One of this podcast, Blind Rage, journalist Carol Costello revisits the first big assignment she covered as a 22-year-old, novice reporter: Phyllis Cottles’ brutal attack. Psychologists call them “Triumphant Survivors,” but Phyllis Cottle was more than a survivor, she used this crime to better herself and the world around her. Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm
41: 3 Keyword Strategies for Creating More Content Around 1 Topic
Manage episode 326534262 series 3303570
תוכן מסופק על ידי Web Canopy Studio. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Web Canopy Studio או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
One of the hardest parts of building a strong marketing machine is regular content production.
Coming up with relevant content is not always easy.
Building on the same topic over and over again is even harder.
However, it doesn’t necessarily have to be that way.
In this episode, John Aikin dives into 3 keyword strategies for creating more content around 1 topic to help you revamp your SEO strategy. The strategies covered include:
- Inspiration Related Searches
- Instruction Related Searches
- Implementation Related Searches
This episode is for you if you are wondering how to create more content around the keywords your already rank for and improve your rank for similar terms.
-------
View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website
How well does your website perform today?
Get This Free Website Assessment Report Today!
Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?
If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment
It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.
When you fill out this assessment, you will receive a personalized report which includes:
✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework
✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success
✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better
And the best part?
You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.
Get your free self-guided assessment and see how your website fares today!
https://www.webcanopystudio.com/assessment
99 פרקים
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Manage episode 326534262 series 3303570
תוכן מסופק על ידי Web Canopy Studio. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Web Canopy Studio או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
One of the hardest parts of building a strong marketing machine is regular content production.
Coming up with relevant content is not always easy.
Building on the same topic over and over again is even harder.
However, it doesn’t necessarily have to be that way.
In this episode, John Aikin dives into 3 keyword strategies for creating more content around 1 topic to help you revamp your SEO strategy. The strategies covered include:
- Inspiration Related Searches
- Instruction Related Searches
- Implementation Related Searches
This episode is for you if you are wondering how to create more content around the keywords your already rank for and improve your rank for similar terms.
-------
View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website
How well does your website perform today?
Get This Free Website Assessment Report Today!
Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?
If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment
It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.
When you fill out this assessment, you will receive a personalized report which includes:
✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework
✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success
✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better
And the best part?
You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.
Get your free self-guided assessment and see how your website fares today!
https://www.webcanopystudio.com/assessment
99 פרקים
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1 98: AI in marketing and design: Practical tips for 2025 27:51
27:51 
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הפעל מאוחר יותר 
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לייק 
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הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of The Web Canopy Studio Podcast, Elizabeth and Jason dive into the world of AI and its transformative impact on marketing and design. Learn how AI can streamline workflows, overcome writer's block, and improve your marketing plans. From using tools like Grammarly and HubSpot’s Breeze Copilot to crafting better content and identifying trends, this episode is packed with actionable insights. Plus, hear predictions on AI's future in 2025 and practical tips for marketers and designers just starting with AI. Tune in to boost your strategy and creativity with AI!…
1 97: Hidden gems in HubSpot: Pro tips to streamline your marketing 11:13
11:13 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי11:13
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, Elizabeth dives into HubSpot's hidden gems and shares actionable tips to optimize your portal for the new year. Learn how to set up teams, customize views, perform a pre-spring cleaning of your workflows, and leverage underutilized features like snippets, templates, and analytics tools. Whether you're a seasoned HubSpot user or just starting out, these insights will help you uncover what's working in your marketing and streamline your operations. Don't miss out on these expert tips to make 2025 your most efficient year yet!…
1 96: Preparing for 2025: Essential marketing strategies to align goals and maximize ROI 13:33
13:33 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי13:33
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, Elizabeth dives into how marketers can prepare for a successful 2025 by reflecting on this year’s efforts and aligning marketing strategies with company goals. Learn how to leverage HubSpot tools for deal tracking, lead scoring, and content auditing to ensure your campaigns are effective and targeted. Whether it’s cleaning up data, optimizing email health, or using campaign comparisons, these tips will help you start the new year strong and demonstrate marketing ROI. Don’t miss the strategies to set SMART goals and create actionable plans for the year ahead!…
1 95: Mastering email marketing: Tips for boosting ROI and engagement in HubSpot 12:54
12:54 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי12:54
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, we dive into the art of effective email marketing! Whether you’re looking to increase engagement, improve deliverability, or maximize ROI, Elizabeth shares expert tips to help you get the most out of every campaign. From creating suppression lists and segmentation in HubSpot to building re-engagement strategies, this episode covers the essentials for marketers aiming to optimize their email performance. Perfect for anyone ready to clean up their lists, target the right audience, and achieve better results. Tune in and level up your email marketing game!…
1 94: Proving marketing ROI: Boost your budget in 2025 with HubSpot 11:47
11:47 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי11:47
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, Elizabeth tackles one of the biggest challenges marketers face—proving marketing ROI. Learn how to tie your efforts to revenue, work more effectively with your sales team, and use HubSpot to track the metrics that matter. Whether you're setting your 2025 marketing budget or simply trying to increase it, these practical tips on average deal size, MQLs, and lead scoring will get you there. Plus, Elizabeth shares her personal tricks to streamline reporting and collaboration between marketing and sales. Let’s set you up for success!…
1 93: Surviving my first INBOUND: What HubSpot’s AI upgrades mean for you! 10:30
10:30 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי10:30
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיJoin Elizabeth as she recaps her first INBOUND experience, sharing all the must-know updates from HubSpot’s new AI tools and the unforgettable keynote by Ryan Reynolds. Whether you're excited about Breeze, the Content Remix tool, or setting up custom dashboards for your team, this episode breaks it down in a relatable, easy-to-digest way. Discover why embracing curiosity and being unafraid to fail can help you maximize HubSpot’s newest features. Ready to spark some joy in your marketing? Tune in now!…
In this episode, join Elizabeth as she prepares for her first-ever HubSpot INBOUND conference! 🚀 From navigating the event agenda and picking the best sessions (outside of seeing Ryan Reynolds, of course!) to leveraging the HubSpot app for seamless management, Elizabeth shares her top tips for making the most out of INBOUND 2024. 🎉 Discover how to stay organized, catch the must-see sessions, and keep the post-conference energy alive. Whether it’s your first time or you’re a seasoned INBOUND pro, tune in for advice to help you rock this year’s event! Don't forget to share your plans and what you're most excited about in the comments below! 👇…
In this episode, we’re sharing our top tips for staying on top of your tasks and teams while you’re on the move—like at a big conference such as INBOUND! 🚀📱 We’ll dive into how the HubSpot mobile app keeps you connected, from managing notifications to delegating tasks effortlessly. 🤳✨ Plus, we’ll discuss the power of integrating HubSpot with tools like Slack to keep everything running smoothly. Whether you’re at a conference or just juggling a busy day, these strategies will help you manage work like a pro. Tune in and get ready to master your mobile management game! 🎧…
In this episode, we’re taking a look back at the highlights from HubSpot’s INBOUND 23 conference! 🎉 Join us as we recap the game-changing updates to HubSpot’s sales CRM, from the new Prospecting Workspace to AI-powered tools like Summarize and ChatSpot that make managing your contacts a breeze. 🧑💼💬 We’ll also revisit HubSpot’s AI capabilities for crafting perfect email subject lines and SEO content. With INBOUND 24 just around the corner, it’s time to ask: Are you making the most of these features yet? Tune in to find out and get ready for another round of innovation! 🚀…
1 89: How to Connect Email Sending Domains in HubSpot 10:27
10:27 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי10:27
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn today’s episode, where we're diving into the essentials of connecting your email sending domains in HubSpot! We'll walk you through the process step by step, starting from the HubSpot homepage and navigating straight to the email sending domains settings. We’ll talk about why verifying your domain is a must (hint: it keeps your emails out of spam folders) and how to add the necessary DNS records for verification. Plus, we’ll cover the ins and outs of setting up DKIM, SPF, and DMARC records—no tech degree required. By the end of this episode, you’ll be equipped with everything you need to have an authenticated email sending domain in HubSpot, making your emails more reliable and effective. Tune in and let’s get your emails landing where they should—right in your audience’s inboxes!…
Join Elizabeth for a lively chat about mastering your email game! 🎉 She spills the tea on why having the right people on your email list is a game-changer. From must-have delivery lists to essential suppression lists, Elizabeth breaks it all down with tips that'll make your email campaigns unstoppable. Discover how to keep your unsubscribe crew and bounces out of the loop, and why creating a client list is the secret sauce to avoiding marketing misfires. Plus, Elizabeth demystifies active vs. static lists and shares her top tip: always double-check your recipient list before hitting 'send!' 🚀…
In this episode of the The Web Canopy Studio Show, we're diving deep into the world of HubSpot with a focus on email templates and branding. Join us as we explore: The essential steps to set up a brand kit in HubSpot How to customize email footers for a polished, professional look Tips for personalizing default values for properties to make your emails more engaging We’ll also guide you through creating and editing emails using saved sections and managing templates like a pro. Whether you're a seasoned marketer or just getting started, this episode is packed with insights to elevate your email marketing game. Don't miss out on this comprehensive guide to mastering email templates and branding in HubSpot. Tune in and take your email marketing to the next level!…
This video is about cleaning data in HubSpot, specifically focusing on removing and deduplicating data. Elizabeth emphasizes the importance of cleaning data and suggests a workflow of removing unnecessary data first before cleaning up the remaining data. She also provides tips on editing columns, creating lists of clients, unsubscribes, and bounces, and using filters to segment data. Elizabeth explains how to delete contacts and restore deleted records in HubSpot, and provides tips on mass deleting records. The key takeaway is to remove unwanted data first before deduplicating to make the process easier.…
1 85: Overcoming HubSpot Adoption Challenges 18:48
18:48 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי18:48
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיJoin Tom Andrews and Elizabeth Winkelman as they tackle one of the biggest hurdles teams face when using HubSpot: adoption and change management. They discuss the fears and misconceptions that often accompany the implementation of a new tool and share strategies to encourage team buy-in and effective use of HubSpot’s features. From personalized training to custom views and user permissions, Elizabeth provides actionable advice to ensure your team maximizes the potential of HubSpot. If you're struggling with team adoption or looking to optimize your HubSpot usage, this episode is a must-listen.…
1 84: Cleaning Up HubSpot: Common Mistakes and How to Fix Them 13:33
13:33 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי13:33
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of The Web Canopy Studio Show, Tom Andrews and Elizabeth Winkelman dive into one of the most prevalent issues businesses face in HubSpot: dirty data. They explore the importance of clean data, common mistakes users make, and practical steps to fix them. Elizabeth shares insights on custom properties, proper data management, and how to ensure your HubSpot instance is set up for success. Whether you're a HubSpot admin or just getting started, this episode provides valuable tips to streamline your operations and improve data quality.…
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The Web Canopy Studio Show
Join Tom and Elizabeth as they dive deep into the essentials of finding and vetting the perfect HubSpot agency. Through a mix of candid conversations, practical tips, and real-world examples, they guide you through the intricate process of choosing the right agency for your business needs. Tom and Elizabeth break down the critical aspects of agency selection, from understanding the importance of culture fit to ensuring the agency’s flexibility and transparency. They share personal experiences, discuss industry red flags, and provide actionable advice to help you make informed decisions. Whether you’re a business owner, marketer, or just curious about the world of HubSpot agencies, this episode offers valuable insights and entertaining stories to keep you engaged and informed. Connect with us today! -> https://meetings.hubspot.com/nick1872?uuid=0df4c042-2fbd-4deb-a6fd-1f3f1754df87…
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The Web Canopy Studio Show
1 82: Improve Customer Satisfaction with the HubSpot Survey Tool 28:09
28:09 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי28:09
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, Tom Andrews and Elizabeth Winkleman discuss the importance of feedback surveys and how to use the HubSpot survey tool effectively. They highlight the three standard survey types available in HubSpot: Net Promoter Score (NPS), Customer Satisfaction, and Customer Effort Score. They emphasize the need to set clear expectations and follow up with customers after receiving feedback. They also recommend reaching out to neutral respondents, as they have the potential to become either promoters or detractors. The episode concludes with a discussion on using automation and the Summarize with AI feature to analyze survey responses and make informed decisions.…
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The Web Canopy Studio Show
1 81: Optimizing The Customer Experience with HubSpot 16:20
16:20 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי16:20
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of the Web Canopy Studio Show, Tom and Elizabeth explore how to leverage HubSpot to significantly improve the customer experience across all touchpoints of your business. They discuss the seamless integration of sales, marketing, and customer service within HubSpot, offering tips on how to utilize its full suite of tools to maintain a comprehensive and transparent record system. Learn about the pivotal features of HubSpot that can transform how your team interacts with customers, ensuring a consistent and satisfying customer journey.…
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The Web Canopy Studio Show
1 80: Simple Ways For Sales Teams To Save Time And Sell More Using HubSpot 22:35
22:35 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי22:35
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיJoin Tom and Elizabeth as they delve into the practical challenges and strategies for integrating HubSpot into existing sales workflows. This episode unpacks the real-world hesitations sales teams face when transitioning to new technologies like HubSpot, with a focus on overcoming resistance and streamlining processes. Whether you're a sales manager or a team member, this discussion provides valuable insights on enhancing productivity and making the most of HubSpot's capabilities to drive your team's performance.…
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The Web Canopy Studio Show
1 79: THIS Simple AI Prompt Creates The Ultimate Buyer Persona 12:56
12:56 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי12:56
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of the Web Canopy Studio Show, Elliott Sitkins is back to show you a simple prompt you can plug into ChatGPT to get a highly detailed buyer persona in a matter of seconds. Elliott also reveals how to ask AI follow-up questions to drill deeper into your buyer persona, saving you hours (if not days or even weeks) on crafting this information.…
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The Web Canopy Studio Show
1 78: How To Know Your Ideal Buyers Better Than They Know Themselves 22:19
22:19 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי22:19
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of the Web Canopy Studio Show, Elliott Sitkins is back, joining host Tom Andrews to discuss the importance of buyer personas. Most companies don’t understand the importance of a buyer persona deep dive, meaning they either skip it entirely or spend a couple of minutes putting together a basic persona based on simple demographics. Big mistake! Elliott explains why you need to know your buyer persona on a deep level, to the point where you’re able to talk about the very thing waking them up at 2am in a cold sweat. Just as importantly, you also need to know how to articulate various things in your copy in the right way. This isn’t easy because if you’re too direct, you might annoy them. Yet if you’re too indirect, your copy might not resonate with them.…
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The Web Canopy Studio Show
1 77: How To ACTUALLY Use AI To Get More Out Of Your Marketing 31:37
31:37 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי31:37
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of the Web Canopy Studio Show, Tom is joined by Elliott Sitkins and Jason Smith to discuss the best use cases for AI when it comes to marketing. A lot of people are just throwing a quick prompt at Chat GPT and publishing what comes out, which often ends up sounding pretty robotic. But you're about to discover how to use AI to boost your output tenfold without sacrificing any of the quality you're known for. In this episode, we discuss: How to ensure Chat GPT nails your brand voice so it doesn’t even sound like AI. A creative way to understand everything you need to know about your buyer persona in just 5-10 minutes. Little-known prompts that result in DALL·E producing life-like images. (Hint: It goes way beyond simply asking it for a “realistic photo.”) Plus a whole lot more AI-related goodness, including the crazy reason why we say “please” and “thank you” to Chat GPT!…
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The Web Canopy Studio Show
1 76: How To Get More Out of Email Marketing With HubSpot 18:00
18:00 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי18:00
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts. We cover: Why HubSpot’s email marketing tool is so effective for B2B companies How to use personalization tokens to build a better rapport with your recipients (and how NOT to use them) The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significance Plus a whole lot more.…
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The Web Canopy Studio Show
1 75: Email Marketing Done Right With HubSpot 19:16
19:16 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי19:16
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of the Web Canopy Studio Show, join Tom Andrews and special guest Elliott Sitkins as they dive deep into the world of B2B email marketing. We cover copywriting tips, such as how to write in a personal manner that builds trust and familiarity, alongside email design best practices, including why using images might be damaging your email marketing efforts. Elliott also reveals several key techniques to help with email deliverability, helping you stay out of the dreaded spam folder.…
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The Web Canopy Studio Show
1 74: Designing Landing Pages For Increased Conversions 19:44
19:44 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי19:44
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of the Web Canopy Studio Show, join Tom Andrews and special guest Jason Smith as they embark on a deep dive into the transformative world of landing page design. Fresh off a recording hiccup, they're here to share even more golden insights the second time around, promising a no-fluff journey to turning you into a design expert, even if you’ve never created a landing page before! From the critical balance between compelling copy and captivating design to leveraging AI and responsive design for mobile-first users, they cover the strategies that make or break your landing page's success. Whether you're a seasoned designer or stepping into the design world, this episode is packed with invaluable tips and real-world analogies that bring the essence of effective landing page design to life. Don't miss this blend of expertise, humor, and practical advice that could redefine how you approach your next landing page project.…
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The Web Canopy Studio Show
1 73: 5 Reasons Why We Prefer HubSpot to Salesforce 29:31
29:31 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי29:31
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHost Tom Andrews is joined by Web Canopy Studio’s CEO, John Aikin, who explains 5 reasons why he prefers HubSpot to Salesforce, underscored by real-world experiences. From unexpected cereal mishaps during sales calls to a 1920s murder mystery adventure, this episode is a rollercoaster of professional insights and personal anecdotes. Whether you're a seasoned CEO, a Salesforce admin worried about the idea of your company migrating to HubSpot, or just curious about CRM technologies, this episode offers a fresh perspective on making strategic tech transitions that align with business growth and efficiency.…
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The Web Canopy Studio Show
1 72: How To Boost Sales Without Any Direct Human Intervention 21:15
21:15 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי21:15
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThis episode dives into the world of chatbots and their evolving role in sales strategies. We discuss the underutilized potential of chatbots on websites for guiding customers through the sales process without direct human intervention. We also explore how chatbots can be tailored to collect crucial customer data and provide personalized pricing information, all while enhancing user engagement. The conversation also touches on future developments in AI and chatbots, emphasizing their significance in both sales and internal team operations. A key takeaway is the strategic advantage of implementing chatbots for a more interactive, informative customer experience and the anticipation of chatbots becoming an essential tool in digital marketing arsenals.…
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The Web Canopy Studio Show
1 BONUS EPISODE: Skyrocket your content output without sacrificing quality with Content Hub 25:50
25:50 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי25:50
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיHost Tom Andrews is joined by Web Canopy Studio’s Elizabeth Winkelman for an extra special episode of The Web Canopy Studio Show. HubSpot has just announced its new Content Hub, which will help to make your content marketing easier and faster to do than ever before. This transformation marks a key moment in content marketing, introducing an all-in-one, AI-powered software that redefines how marketers create, manage, and utilize content across the entire customer journey. The inception of Content Hub is not just about enhancing the capabilities of a CMS, but rather reimagining the essence of content marketing at its core. In this episode, we take a look at two of the most exciting new features, Brand Voice and Content Remix.…
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The Web Canopy Studio Show
1 71: The Expert’s Guide To Generating Sales Qualified Leads Using A Masterclass Funnel 43:10
43:10 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי43:10
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, we dive deep into effective marketing strategies for engaging ideal customers through masterclass funnels and the significance of linguistic nuances in copywriting. We discuss the power of providing valuable content to build trust and credibility, ensuring that when prospects are ready to make a buying decision, they choose you. This conversation also covers the art of crafting compelling offers, the importance of urgency, and the role of email marketing in nurturing and converting leads. This episode is packed with insights on elevating your marketing efforts to achieve better connection and conversion with your audience.…
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The Web Canopy Studio Show
1 70: How To Generate B2B Leads Using The “Marketing Backwards” Method 20:24
20:24 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי20:24
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWelcome to a groundbreaking episode of The Web Canopy Studio Show, where you’re set to discover a revolution in B2B lead generation systems. In this episode, host Tom Andrews is joined by Web Canopy Studio’s CEO John Aikin to explore the transformative approach of “Marketing Backwards”. We’ll dive deep into the heart of sales and marketing alignment, and uncover the strategies that promise not just to bridge the gap but to build a superhighway between these two pivotal departments. From the art and science of lead scoring to leveraging educational content for trust-building, we're uncovering the keys to unlocking unprecedented growth and efficiency in your B2B marketing efforts. Whether you're a seasoned marketer, a sales professional looking to up your game, or a business leader seeking to drive your organization forward, this episode is packed with insights, tips, and actionable strategies to revolutionize your approach to B2B lead generation. Tune in to discover how aligning your sales and marketing teams can transform your business dynamics and propel you towards success in the competitive B2B landscape.…
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