52: How to Plan Your Website Pages With a Sitemap

The Web Canopy Studio Show

Player FM - Internet Radio Done Right

הוסף לפני three שנים

תוכן מסופק על ידי Web Canopy Studio. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Web Canopy Studio או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The Agile Brand with Greg Kihlström®

1
#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42

לפני 11 ימים22:42

הפעל מאוחר יותר

רשימות

לייק

אהבתי

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

לפני 3 שנים 18:15

MP3•בית הפרקים

What exactly is a sitemap?

Often, marketers think about site architecture as the site navigation bar and the dropdowns across the top of the site.

But that's not necessarily their sitemap.

And when people think this way, they tend to forget many pages that don't exist in the navigation.

Instead, create a planning diagram to ensure all the different pages are accounted for and allotted inside that diagram. This will make website redesign planning much more manageable and opens the door for SEO and structural elements that typically go by the wayside.

In this episode, John covers the correct way to organize and frame your sitemap, detailing the elements and steps you should be thinking about when you talk about the structure of your website, including:

The correct definition of a sitemap
The major questions you should ask yourself in planning
The critical elements around SEO

This episode is for you if you want to create a go-to source for your site structure that allows you to understand, organize and plan your website pages.

------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

99 פרקים

#Entrepreneur #Business #Marketing #Web Canopy Studio #Inbound Marketing #Website Design #Digital Marketing #Website Conversion #Conversion Rate Optimization #Marketing Automation #B2b Websites #Saas Website #SEO #CRM #HubSpot

The Web Canopy Studio Show

52: How to Plan Your Website Pages With a Sitemap

The Web Canopy Studio Show

published לפני 3 שנים

שתפו

MP3•בית הפרקים

What exactly is a sitemap?

Often, marketers think about site architecture as the site navigation bar and the dropdowns across the top of the site.

But that's not necessarily their sitemap.

And when people think this way, they tend to forget many pages that don't exist in the navigation.

The correct definition of a sitemap
The major questions you should ask yourself in planning
The critical elements around SEO

This episode is for you if you want to create a go-to source for your site structure that allows you to understand, organize and plan your website pages.

------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

How well does your website perform today?
Get This Free Website Assessment Report Today!

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

99 פרקים

כל הפרקים

The Web Canopy Studio Show

1
98: AI in marketing and design: Practical tips for 2025 27:51

לפני 11 weeks27:51

27:51

In this episode of The Web Canopy Studio Podcast, Elizabeth and Jason dive into the world of AI and its transformative impact on marketing and design. Learn how AI can streamline workflows, overcome writer's block, and improve your marketing plans. From using tools like Grammarly and HubSpot’s Breeze Copilot to crafting better content and identifying trends, this episode is packed with actionable insights. Plus, hear predictions on AI's future in 2025 and practical tips for marketers and designers just starting with AI. Tune in to boost your strategy and creativity with AI!…

The Web Canopy Studio Show

1
97: Hidden gems in HubSpot: Pro tips to streamline your marketing 11:13

לפני 12 weeks11:13

11:13

In this episode, Elizabeth dives into HubSpot's hidden gems and shares actionable tips to optimize your portal for the new year. Learn how to set up teams, customize views, perform a pre-spring cleaning of your workflows, and leverage underutilized features like snippets, templates, and analytics tools. Whether you're a seasoned HubSpot user or just starting out, these insights will help you uncover what's working in your marketing and streamline your operations. Don't miss out on these expert tips to make 2025 your most efficient year yet!…

The Web Canopy Studio Show

1
96: Preparing for 2025: Essential marketing strategies to align goals and maximize ROI 13:33

לפני 16 weeks13:33

13:33

In this episode, Elizabeth dives into how marketers can prepare for a successful 2025 by reflecting on this year’s efforts and aligning marketing strategies with company goals. Learn how to leverage HubSpot tools for deal tracking, lead scoring, and content auditing to ensure your campaigns are effective and targeted. Whether it’s cleaning up data, optimizing email health, or using campaign comparisons, these tips will help you start the new year strong and demonstrate marketing ROI. Don’t miss the strategies to set SMART goals and create actionable plans for the year ahead!…

The Web Canopy Studio Show

1
95: Mastering email marketing: Tips for boosting ROI and engagement in HubSpot 12:54

לפני 22 weeks12:54

12:54

In this episode, we dive into the art of effective email marketing! Whether you’re looking to increase engagement, improve deliverability, or maximize ROI, Elizabeth shares expert tips to help you get the most out of every campaign. From creating suppression lists and segmentation in HubSpot to building re-engagement strategies, this episode covers the essentials for marketers aiming to optimize their email performance. Perfect for anyone ready to clean up their lists, target the right audience, and achieve better results. Tune in and level up your email marketing game!…

The Web Canopy Studio Show

1
94: Proving marketing ROI: Boost your budget in 2025 with HubSpot 11:47

לפני 24 weeks11:47

11:47

In this episode, Elizabeth tackles one of the biggest challenges marketers face—proving marketing ROI. Learn how to tie your efforts to revenue, work more effectively with your sales team, and use HubSpot to track the metrics that matter. Whether you're setting your 2025 marketing budget or simply trying to increase it, these practical tips on average deal size, MQLs, and lead scoring will get you there. Plus, Elizabeth shares her personal tricks to streamline reporting and collaboration between marketing and sales. Let’s set you up for success!…

The Web Canopy Studio Show

1
93: Surviving my first INBOUND: What HubSpot’s AI upgrades mean for you! 10:30

לפני 28 weeks10:30

10:30

Join Elizabeth as she recaps her first INBOUND experience, sharing all the must-know updates from HubSpot’s new AI tools and the unforgettable keynote by Ryan Reynolds. Whether you're excited about Breeze, the Content Remix tool, or setting up custom dashboards for your team, this episode breaks it down in a relatable, easy-to-digest way. Discover why embracing curiosity and being unafraid to fail can help you maximize HubSpot’s newest features. Ready to spark some joy in your marketing? Tune in now!…

The Web Canopy Studio Show

1
92: First time at HubSpot INBOUND 2024? Tips to make the most of your experience! 6:41

לפני 30 weeks6:41

6:41

In this episode, join Elizabeth as she prepares for her first-ever HubSpot INBOUND conference! 🚀 From navigating the event agenda and picking the best sessions (outside of seeing Ryan Reynolds, of course!) to leveraging the HubSpot app for seamless management, Elizabeth shares her top tips for making the most out of INBOUND 2024. 🎉 Discover how to stay organized, catch the must-see sessions, and keep the post-conference energy alive. Whether it’s your first time or you’re a seasoned INBOUND pro, tune in for advice to help you rock this year’s event! Don't forget to share your plans and what you're most excited about in the comments below! 👇…

The Web Canopy Studio Show

1
91: Get tasks done while you're at INBOUND 24: Top tips for using the HubSpot mobile app! 5:56

לפני 31 weeks5:56

5:56

In this episode, we’re sharing our top tips for staying on top of your tasks and teams while you’re on the move—like at a big conference such as INBOUND! 🚀📱 We’ll dive into how the HubSpot mobile app keeps you connected, from managing notifications to delegating tasks effortlessly. 🤳✨ Plus, we’ll discuss the power of integrating HubSpot with tools like Slack to keep everything running smoothly. Whether you’re at a conference or just juggling a busy day, these strategies will help you manage work like a pro. Tune in and get ready to master your mobile management game! 🎧…

The Web Canopy Studio Show

1
90: HubSpot INBOUND 23 recap: Must-use features before INBOUND 24! 5:20

לפני 32 weeks5:20

5:20

In this episode, we’re taking a look back at the highlights from HubSpot’s INBOUND 23 conference! 🎉 Join us as we recap the game-changing updates to HubSpot’s sales CRM, from the new Prospecting Workspace to AI-powered tools like Summarize and ChatSpot that make managing your contacts a breeze. 🧑‍💼💬 We’ll also revisit HubSpot’s AI capabilities for crafting perfect email subject lines and SEO content. With INBOUND 24 just around the corner, it’s time to ask: Are you making the most of these features yet? Tune in to find out and get ready for another round of innovation! 🚀…

The Web Canopy Studio Show

1
89: How to Connect Email Sending Domains in HubSpot 10:27

לפני 33 weeks10:27

10:27

In today’s episode, where we're diving into the essentials of connecting your email sending domains in HubSpot! We'll walk you through the process step by step, starting from the HubSpot homepage and navigating straight to the email sending domains settings. We’ll talk about why verifying your domain is a must (hint: it keeps your emails out of spam folders) and how to add the necessary DNS records for verification. Plus, we’ll cover the ins and outs of setting up DKIM, SPF, and DMARC records—no tech degree required. By the end of this episode, you’ll be equipped with everything you need to have an authenticated email sending domain in HubSpot, making your emails more reliable and effective. Tune in and let’s get your emails landing where they should—right in your audience’s inboxes!…

The Web Canopy Studio Show

1
88: Hubspot email lists are the secret sauce to campaign success. 8:04

לפני 34 weeks8:04

8:04

Join Elizabeth for a lively chat about mastering your email game! 🎉 She spills the tea on why having the right people on your email list is a game-changer. From must-have delivery lists to essential suppression lists, Elizabeth breaks it all down with tips that'll make your email campaigns unstoppable. Discover how to keep your unsubscribe crew and bounces out of the loop, and why creating a client list is the secret sauce to avoiding marketing misfires. Plus, Elizabeth demystifies active vs. static lists and shares her top tip: always double-check your recipient list before hitting 'send!' 🚀…

The Web Canopy Studio Show

1
87: Mastering Email Templates and Branding in HubSpot 9:13

לפני 35 weeks9:13

9:13

In this episode of the The Web Canopy Studio Show, we're diving deep into the world of HubSpot with a focus on email templates and branding. Join us as we explore: The essential steps to set up a brand kit in HubSpot How to customize email footers for a polished, professional look Tips for personalizing default values for properties to make your emails more engaging We’ll also guide you through creating and editing emails using saved sections and managing templates like a pro. Whether you're a seasoned marketer or just getting started, this episode is packed with insights to elevate your email marketing game. Don't miss out on this comprehensive guide to mastering email templates and branding in HubSpot. Tune in and take your email marketing to the next level!…

The Web Canopy Studio Show

1
86: Do this before deleting your HubSpot contacts... 8:08

לפני 36 weeks8:08

8:08

This video is about cleaning data in HubSpot, specifically focusing on removing and deduplicating data. Elizabeth emphasizes the importance of cleaning data and suggests a workflow of removing unnecessary data first before cleaning up the remaining data. She also provides tips on editing columns, creating lists of clients, unsubscribes, and bounces, and using filters to segment data. Elizabeth explains how to delete contacts and restore deleted records in HubSpot, and provides tips on mass deleting records. The key takeaway is to remove unwanted data first before deduplicating to make the process easier.…

The Web Canopy Studio Show

1
85: Overcoming HubSpot Adoption Challenges 18:48

לפני 39 weeks18:48

18:48

Join Tom Andrews and Elizabeth Winkelman as they tackle one of the biggest hurdles teams face when using HubSpot: adoption and change management. They discuss the fears and misconceptions that often accompany the implementation of a new tool and share strategies to encourage team buy-in and effective use of HubSpot’s features. From personalized training to custom views and user permissions, Elizabeth provides actionable advice to ensure your team maximizes the potential of HubSpot. If you're struggling with team adoption or looking to optimize your HubSpot usage, this episode is a must-listen.…

The Web Canopy Studio Show

1
84: Cleaning Up HubSpot: Common Mistakes and How to Fix Them 13:33

לפני 41 weeks13:33

13:33

In this episode of The Web Canopy Studio Show, Tom Andrews and Elizabeth Winkelman dive into one of the most prevalent issues businesses face in HubSpot: dirty data. They explore the importance of clean data, common mistakes users make, and practical steps to fix them. Elizabeth shares insights on custom properties, proper data management, and how to ensure your HubSpot instance is set up for success. Whether you're a HubSpot admin or just getting started, this episode provides valuable tips to streamline your operations and improve data quality.…

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.