E92: Dr. J.J. Peterson: How to Create Marketing that Rivals the World’s Top Brands

ThriveMore with Roger Martin: Business, Health, & Wealth

In this episode, Roger sits down with Dr. J.J. Peterson, the head of StoryBrand to discuss the vital elements of storytelling in marketing and branding. J.J. elaborates on how the StoryBrand framework can help businesses clarify their message, making it so compelling that customers are naturally drawn to their products or services. They delve into the seven essential elements of a great story, such as defining the character's desire, outlining the problem, and positioning the brand as a guide. J.J. also provides insights into narrative transportation and the importance of memorization in marketing, offering listeners actionable tips to improve their messaging strategies. Whether you're a small business owner or part of a large organization, this episode is packed with valuable information on how to use storytelling to enhance your marketing efforts and drive business growth. Tune in to learn how to avoid common pitfalls like being too vague or clever and discover why empathy and clarity are paramount in creating effective marketing campaigns. Don’t miss J.J.'s expert advice on making your customer the hero of the story and positioning your company as the guide who helps them succeed.

​​Topics Include:

• The Power of Clear Messaging
• The Seven Elements of a Great Story
• Tips on Creating a Brand Script
• Effective Copywriting Tips
• The Future of Marketing

J.J.’s Book Recommendations:

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect Connect with J.J.:

StoryBrand

Book

LinkedIn

Instagram

Free Online Brand Script Tool

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

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Produced By: Social Chameleon