47: How to Sell Using Events with Erica Maurer

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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On Tiny Marketing, Sarah Noel Block and Erica Maurer explore one of the most potent yet underutilized marketing strategies: leveraging events to grow businesses. They highlight how businesses can use events as a significant platform for direct interaction with potential customers, showcasing their proficiency, and driving conversions.

The duo further expounds on how events can serve as full sales funnels, replacing traditional and formal selling with a more relaxed and organic approach. Furthermore, the hosts elaborate on how evidence of past event success can serve as social proof, assuring potential customers of satisfying outcomes in their dealings.
📝 Find show notes at: www.sarahnoelblock.com/tiny-marketing/ep47
🔗 Resources mentioned:

• Use code GARY to get 30% off the Event Planner Expo
• EMRG Media

This membership is for B2B service founders struggling to market their businesses sustainably. We will help you build and maintain a lean marketing engine that helps you build authority and visibility with your dream clients, making it easy to increase your pipeline without burning out. Build your lean marketing engine and the systems to make it so damn easy for you to keep it up without a team or big budget. Apply for the Club.

Have questions about the Tiny Marketing Club? Submit them here.
I will go live on Friday, May 31 at 1pm CST to answer them.
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פרקים

1. Introduction (00:00:00)

2. Importance of using events for business promotion (00:01:26)

3. Q&A about using events for business promotion (00:02:02)

4. Event documentation and its importance (00:03:04)

5. How to get bookings for events (00:04:18)

6. Advice for those without a sizzle reel (00:05:00)

7. How to turn an audience to a sales relationship (00:06:15)

8. Discussion about workshops (00:06:31)

9. Coaching experience and ways to convert audience (00:07:07)

10. Showing the audience they're stuck (00:08:01)

11. Teaching during a conference (00:08:56)

12. Addressing challenges and offering minor transformations (00:09:36)

13. Putting together a workshop and getting audience to take action (00:10:45)

14. Techniques for audience conversion (00:11:03)

15. The idea of family session reunion (00:12:18)

16. Techniques when you are not allowed to sell from the stage (00:14:15)

17. The value of speaking on stages (00:17:09)

18. Tips for filling the pipeline when it comes to events (00:18:11)

19. Information about the upcoming Event Planner Expo (00:19:29)

20. Closing out the event and after party (00:20:50)

21. Details on event timeframe (00:21:00)

22. Special promo code information (00:21:04)

23. How to access the discount (00:21:22)

24. Event location and dates (00:21:37)

25. Accommodation details (00:21:42)

26. Concluding the interview (00:22:00)

27. Sarah's social media presence (00:22:03)