142 Microbrews to Microdose: Minnesota's THC Beverage Revolution with Jason Dayton of Trail Magic

To Be Blunt

"The amount of consumers in America that don't consume alcohol has been relatively consistent for the last 50 years. Consumer habits are shifting, but alcohol consumption's not going away. I don't think it will out. Our hope is that consumers are making more responsible choices and that we're engaging with a whole new group of consumers." - Jason Dayton

In this episode, we delve deep into the cannabis beverage market in Minnesota and how it's changing consumer habits. My conversation with Jason Dayton revolves around the marketing and education of low-dose cannabis-infused beverages, which are becoming more widely available in various retail locations beyond just dispensaries, and emphasizes the importance of education and responsible practices in the cannabis beverage industry as we look toward legalization across states. We wrap up this episode by discussing industry standardization and transparency in dosing practices.

[00:00 - 07:08] Minnesota's Thriving Cannabis Beverage Market

[07:08 - 14:12] Minnesota's Unique Approach to Cannabis Beverages

[14:13 - 21:13] Analyzing the Education and Marketing of Cannabis Beverages in Minnesota's Emerging Market

[21:13 - 28:30] Navigating the Co-Mingling of Alcohol and Cannabis in Minnesota

[28:30 - 35:11] Cannabis Beverages and Alcohol in the Market

[35:11 - 42:18] Exploring the Dosage and Occasion of Cannabis Beverages

[42:18 - 49:24] Dosing and standardization of the Minnesota cannabis industry

[49:24 - 53:47] Trail Magic discusses the impact of cannabis legalization on the hemp industry and their plans for growth

Jason Dayton is the Co-Founder at Trail Magic and Minneapolis Cider Co. Jason studied entrepreneurship and political science at the University of Minnesota in addition to studying abroad in London during his junior year. During that time abroad, he fell in love with the cider culture of the United Kingdom. Upon returning to Minnesota, he co-founded Minneapolis Cider Company as part of Entrepreneurship in Action In 2019, the company opened its 30,000 square-foot cidery in Northeast Minneapolis, featuring handcrafted food, cider, cocktails, four indoor pickleball courts, and a 7,000 square-foot private events venue. In 2022, the company launched Minnesota's first THC-Infused beverage brand, Trail Magic. Prior to the opening of the taproom, Jason also worked in the local food and beverage industry at General Mills and Target.

Connect with Jason!

Linked In: https://www.linkedin.com/in/jasondayton/

Go to: https://drinktrailmagic.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

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