Normalising charity legacies and leaving gifts in wills

Today's Wills & Probate Podcast

Behaviour change campaign Remember a Charity is a consortium of around 200 charities dedicated to growing the legacy market; helping charities develop what is an increasingly vital long term revenue stream.

In the latest Today's Wills and Probate Podcast, host David Opie is joined by Lucinda Frostick, Director at Remember a Charity and Chris Millward Head of Legacies at Princess Alice Hospice and part of the consortium of charities.

Remember a Charity Week is coming up from 9th to 15th September 2024 and there is still time to take part. As part of their commitment, campaign supporters drawn fro across both the regulated and unregulated legal communities are asked to raise awareness of leaving a gift to charity in their clients' wills. Remember a Charity provide a range of free resources on their website, which is visited by 300,000 visitors each year, to support with these efforts.

To put the importance of legacies into context Chris explains it costs around £10m every year to fund the vital care Princess Alice Hospice provides across south west London, Surrey and Middlesex. At any one time their specialist team can be supporting around 1000 local patients and families through illness and bereavement either at their Hospice in Esher or at home.

20% of its funding comes from the NHS, but the rest is from voluntary donations. On average, each year one third of their income is derived from gifts in wills.

Remember a Charity research has shown legacy gifting has grown as around 1 in 5 charity supporters aged 40+ now leave a charity gift in their will. However, twice as many people would be happy to leave a gift in their will; it is, says Lucinda, so important we do everything we can to close that gap between intention and action and "normalise" legacy giving.

When considering the blockers to closing that gap between intention and action, Remember a Charity have done research with both the profession, and consumers. Many professionals suggest clients are clear about who they want their inheritance to go to, and are concerned about creating issues which could later lead to dispute.

However this isn't borne out in the consumer research where in many cases clients are clear where they wish to leave their estate, but are not concerned about later disputes In fact, the biggest blocker is in most cases it simply did not occur to the testator to leave a gift in their Will. Research shows even mentioning the opportunity to leave a charity gift in a will doubles the chances of the client including it.

Throughout an insightful, and important discussion, Lucinda and Chris share their experiences and thoughts on how firms can normalise legacy gifting.

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