Putting the Awe in Audio

Under the Influence with Terry O'Reilly

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Marketing Roundup

Canada Marketing

הוסף לפני seven שנים

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לפני שנה 26:56

MP3•בית הפרקים

This week, we look at the most creative audio ideas from around the world.

Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth behind the fairy tale.

Hosted on Acast. See acast.com/privacy for more information.

374 פרקים

#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Pop Culture #Terry OReilly #Influence #CBC

Under the Influence with Terry O'Reilly

Putting the Awe in Audio

Under the Influence with Terry O'Reilly

37,806 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

This week, we look at the most creative audio ideas from around the world.

Hosted on Acast. See acast.com/privacy for more information.

374 פרקים

#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Pop Culture #Terry OReilly #Influence #CBC

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Under the Influence with Terry O'Reilly

1
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Under the Influence with Terry O'Reilly

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A Moment I'll Never Forget: The Power of PSAs 27:20

לפני 9 ימים27:20

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This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. -------- Looking for where to find a discount on the Saily data plan? Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Brand Strategist & Author Peter Wilken 55:16

לפני 11 ימים55:16

55:16

Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Interview with Author & Arkells Frontman Max Kerman 46:17

לפני 13 ימים46:17

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Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and learning how to work hard and enjoy ever minute of it. And in this interview, Max gives you a framework for how to bring more creativity into your life and where to begin. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Brand, James Brand 28:45

לפני 16 ימים28:45

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It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy. And even the Bond villains have been hawking products. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Commercial Outtakes & Bloopers 27:25

לפני 23 ימים27:25

27:25

This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes happen. Sometimes actors get the words all mixed up to hilarious results. Sometimes celebrities have melt-downs. And sometimes professional actors just break down in a fit of the giggles. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

1
Two Minutes For Looking So Good: Star Athlete Endorsements 28:23

לפני 30 ימים28:23

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This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite. We’ll look at a powerful Nike commercial Serena Williams did about women in sports. And we’ll talk about what it took to put quarterback Joe Namath in pantyhose. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Busiest Day Of The Year 27:17

לפני 5 weeks27:17

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This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps? What is the busiest day of the year for weddings? And what is the busiest day of the year for… plumbers? It’s all fascinating – and often very surprising. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Brand Envy #Canada 26:32

לפני 6 weeks26:32

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This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the smallest village in New Brunswick. We’ve certainly bred some amazing brands up here in the Great White North. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Orchestrating Elections: Political Campaign Songs 25:20

לפני 7 weeks25:20

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This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate. Sometimes, politicians co-opt pop songs. And sometimes, pop artists have a major problem with that. Hosted on Acast. See acast.com/privacy for more information.…

Under the Influence with Terry O'Reilly

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Recorded Live in Toronto: Wicked Brand Fails of 2024 27:02

לפני 8 weeks27:02

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Under the Influence with Terry O'Reilly

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Under the Influence with Terry O'Reilly

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Forbidden Branding 27:18

לפני 10 weeks27:18

27:18

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Under the Influence with Terry O'Reilly

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לפני 11 weeks27:27

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During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Here’s an episode that talks about those and many others - and how SNL influenced the ad writers of my generation. Hosted on Acast. See acast.com/privacy for more information.

Under the Influence with Terry O'Reilly

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