Manage episode 297425661 series 2896074
Keith Fraser is the founder and pioneer of Cojones, the cheeky yet profound code for living successfully and authentically. He is also a Master Practitioner of NLP and an exponent of Transactional Analysis (TA) furthering his deep understanding of the art of persuasion and what makes people tick. Keith has a wealth of experience in business, sales, and property investing, as well as entertaining and inspiring audiences internationally with his mix of straight-talking theories and hilarious anecdotes. Keith is the host of Cojones TV and has interviewed Arsene Wenger, Ross Kemp, Sarah Willingham and Alastair Campbell amongst others.
In this episode, Keith Fraser and I discuss how having courage to speak your truth, embracing your authenticity, and living unapologetically can create a life of success. Central to Keith’s No. 1 Bestseller book “Cojones: Grow a Pair For Success” is the notion that we must wholly embrace our lives for it is ours alone to live. We needn’t spend time worrying what other people think or how they may judge us; rather, we should endeavour to live life with a fearless freedom. To grow a pair is to: “be fearless, be bold enough to stand out, and be audacious enough to grasp whatever it is YOU decide YOU want” (Keith Fraser).
Get a copy of Keith’s book, Cojones: Grow a Pair for Success! : https://www.amazon.com/Cojones-Grow-Success-Keith-Fraser/dp/1784529222
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