02 Memetic Form

Understanding Media: The Extensions of Memes

We hear two songs - they are different versions of the same song. Pointing out their differences is easy - but what is it that makes them the same? The meme is the relationship between two content items that make them 'the same', whether that is the same song, the same picture, the same act or even sub-items within any content like the same melody, the same house, the same character and so on.