57. Get Noticed with Show Notes: Tips for SEO-Optimization

Up An Octave

If you’re out here thinking “Do show notes even matter for my podcast?” Bestie, buckle up! Whether you’re running a funnel podcast, a fandom podcast, or anything in between, show notes are your secret weapon for boosting discoverability, engagement, and connection.

Today we’re breaking down:

• Why show notes actually matter (even if no one’s reading them)
• How they help Google serve your podcast to the right people
• What makes show notes good, and what makes them ✨chef’s kiss ✨
• Tips to keep your show notes simple and impactful (without losing your mind)

If writing show notes feels like a pointless chore, this episode’s going to change your mind—and your podcast workflow. Let’s get into it.

What’s Inside:

• Why show notes are your podcast’s underrated BFF for SEO
• How to make them easy to skim and irresistible to Google
• Real examples of podcasters crushing the show notes game
• How to save time with AI tools (without losing your vibe)
• Calls to action that actually work

Resources Mentioned:

• Otter.ai – Automatic transcription tool
• Descript – My fave for transcribing and editing
• SEO tools: Google Keyword Planner | UberSuggest | SEMRush

Takeaways to Make Your Life Easier:

1. Write bullet-point show notes that anyone can skim
2. Use keywords to make Google love you (and your content).
3. Always include links, guest info, and your strongest call to action.
4. Use AI tools to get started, then sprinkle in your magic.

Come Hang Out:

• Instagram + Threads: @SONIVIAstudios
• Email me: [e-mail]

Music Credit: Up An Octave Theme by Rue Spence with additional vocals provided by Darnell Spence
Up An Octave is hosted by Rue Spence of Sonivia. Up An Octave is a podcast for women and nonbinary people who are ready to take up space in podcasting to share their voices with the world.