Powerspike // connecting brands and creators on Twitch with a self-serve advertising platform [UP094]

upside

Interview Begins: 8:51

Debrief Begins: 51:07

A.J. Damiano is the co-founder and CEO of Powerspike.

Powerspike is the easiest way to sponsor influencers in the esports & gaming space. Powerspike helps you create campaigns, connect with Twitch influencers and teams at scale, without all the busy work – making it simple to advertise on Twitch.

Their platform merges influencer marketing with programmatic advertising, enabling brands to create an influencer campaign just like they'd make a media buy.

The process takes 4 minutes or less, and saves the average brand over 150+ hours of work.

There's no negotiating, no having to tediously search through lists of thousands of influencers, and most importantly, no heavy lifting. Simply tell PowerSpike what you want, and it delivers results.

We discuss:

• Twitch back in 2014 12:35
• Getting Brand Sponsorships 20:21
• Pitch Model Pre Techstars 22:25
• Pitch in Today's time 23:10
• Brand Safety 26:39
• Creator's Inventory Management 30:18
• How to be on Powerspike 33:40
• Creator's on Powerspike 34:48
• Building the Marketplace 38:02
• Powerspike's Business Model 40:24
• Best for Powerspike 41:48

Foodnerd was founded in 2015 and is based in New York City.

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