S02E10 | How Covert Government Operations Shaped a Business Leadership Model

Veteran Business Community Podcast

🎙 Military Mindset for Business – Season 2, Episode 10
Episode Title: How Covert Government Operations Shaped a Business Leadership Model
Guest: David Deane-Spread – Founder of Metattude

Episode Overview:
David Deane-Spread began his journey as a military officer, moving into covert government operations before launching a high-flying corporate career — which came crashing down in 1990 with bankruptcy. What followed was a raw and real transformation. After a period of soul searching (and didgeridoo busking), David rebuilt from the ground up, developing a unique coaching model now used by high-performing executives, boards, and CEOs.

In this episode of Military Mindset for Business, Pete Liston and David share a candid conversation on success, failure, and what it takes to lead when the stakes are high. Drawing from his background in covert ops, corporate leadership, and rural life, David offers a masterclass in mindset, adaptability, and attitudinal competence.

Key Takeaways:

• How covert operations shaped David’s approach to business leadership
• The bankruptcy that forced a total personal and professional reset
• What the ABC Practice of Leadership™ really is — and why it works
• Insights from building a cattle stud and staying grounded in tough times
• Honest lessons for business owners navigating their own extremes

Connect with David & Resources:
🔗 Connect with David
🌐 Learn more about Metattude
🤝 Join the Veteran Business Community

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