Crazy Expectations? The Reality of Podcasting (Wild Leverage)

Voice Marketing with Emily Binder

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.

(0:10) Podcasting $4bn industry in 2024 (IAB)

(1:36) Big misconception new podcasters have: ad revenue

(3:10) 90% podfade

(4:10) Value of a subscriber

(6:00) Power of voice: sound is processed ten times faster than the blink of an eye

(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing

(7:30) YouTube Shorts: biggest marketing opportunity

(8:44) Wrong podcast goals

(9:00) How many podcast downloads is good?

(9:30) What is a good completion rate?

(10:00) How many listeners you want (considered purchase)

(11:00) Educated, solvent, interested

(12:05) Client testimonial from Laura (emilybinder.com/call)

Stats:

$4 billion industry 2024 (IAB)

51% of listeners pay attention to podcast ads more than other media (Edison Research)

56% consider purchasing after listening to a podcast ad (Edison Research)

76% convert after hearing sponsored content (National Public Media)

-Spiralytics 1/12/2024

My favorite podcast tools:

• Record a podcast: emilybinder.com/riverside
• Edit audio or video like a Word doc: emilybinder.com/descript
• Podcast gear list: wealthvoice.ai/gear

ThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone

Podcast: emilybinder.com/podcast

Book a call: emilybinder.com/call

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