How AI Search Tools Will Evolve To Handle Complex Queries

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Player FM - Internet Radio Done Right

137 subscribers

SEO

Digital Marketing

הוסף לפני seven שנים

תוכן מסופק על ידי I Hear Everything. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי I Hear Everything או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

TED Business

1
The trick to powerful public speaking | Lawrence Bernstein 17:27

לפני 18 weeks17:27

הפעל מאוחר יותר

רשימות

לייק

אהבתי

17:27

Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Hosted on Acast. See acast.com/privacy for more information.…

לפני שנה 6:24

MP3•בית הפרקים

AI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functions are transforming search beyond traditional keyword approaches. He details how AI systems now clarify user intent through validation phases, accommodate different thinking styles through personalization, and deliver more comprehensive results by evaluating multiple sources simultaneously.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1551 פרקים

#Business #Marketing #Content #Google #Search #Searchengineoptimization #Organic #benjshap LLC // Benjamin Shapiro #Searchmetrics #Voices Of Search #Digital Marketing #Tech #SEO #Industries #DigitalMarketer

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

How AI Search Tools Will Evolve To Handle Complex Queries

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

137 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1551 פרקים

Tutti gli episodi

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Backlinking will have a resurgence with AI search? 2:57

לפני 1 day2:57

2:57

Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why brand mentions may become more valuable than traditional backlinks as AI technology improves at understanding context and sentiment. Tallent advocates for digital PR strategies that focus on meaningful brand references rather than simply accumulating links. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
How to win buy-in from upper management in your first 90 days 4:47

לפני יומיים4:47

4:47

Winning executive buy-in as a new SEO director is challenging. Travis Tallent, SEO expert from Brainlabs, shares his strategic approach for the critical first 90 days. He recommends diagnosing problems through CRO testing for quick wins, focusing on systems rather than individual silos, and creating a clear roadmap with specific timelines for audits, reporting, and results that align with business objectives. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
The big three KPIs all SEO teams should report on 2:34

לפני 3 ימים2:34

2:34

Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should track and report. He emphasizes revenue/conversions as the primary metric, followed by comprehensive search share of voice (including organic, paid, and AI visibility), and brand search trends as indicators of overall performance. These metrics effectively communicate SEO value to senior leadership in language that resonates in board meetings and investor presentations. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Should SEO teams embrace CRO as a core part of our work? 2:19

לפני 4 ימים2:19

2:19

Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization into SEO strategy. He advocates for incorporating CRO principles into every roadmap and initiative, from content topic selection to blending UX research with keyword mapping strategies. Tallent emphasizes that SEO inherently overlaps with multiple disciplines, making CRO integration a natural extension of effective search optimization work. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
One word for the fundamental shift in search over the next 12 months 1:49

לפני 5 ימים1:49

1:49

AI is fundamentally simplifying how people search online. Travis Tallent from Brainlabs shares his expert perspective on the transformative impact of AI on search behavior over the next 12 months. The discussion explores how AI is streamlining user search experiences, reducing complexity in search interactions, and creating more direct pathways to information. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
How AI is transforming search 35:18

לפני 6 ימים35:18

35:18

Reframing SEO as a business revenue driver remains a major challenge. Travis Tallent, Managing Director at Brainlabs and specialist in integrated SEO strategy, details methods for aligning SEO with stakeholder KPIs, incorporating conversion rate optimization and UX into SEO roadmaps, and building implementation frameworks that focus on measurable business impact. Hear actionable approaches for breaking down team silos and forecasting SEO-driven revenue outcomes. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
How to maintain traffic when AI summaries answer user queries directly in search results 3:13

לפני 8 ימים3:13

3:13

AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than traffic metrics. He advocates for making structured data widely available to AI systems, enabling direct customer connections without traditional website visits. Walrath suggests measuring success through conversions rather than traffic volume, as efficient customer acquisition without clicks can be more valuable. how Notes Connect With: Michael Walrath: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Is The Concept Of "Zero-Click Search" Going To Evolve Into Traffic Driving Opportunities? 1:57

לפני 9 ימים1:57

1:57

Zero-click search presents both challenges and opportunities for SEO professionals. Mike Walrath from Yext explores how these seemingly traffic-less interactions might evolve into valuable engagement points. He examines the growing role of voice search in zero-click experiences and predicts how brands may still deliver content directly to users despite the changing search landscape. how Notes Connect With: Michael Walrath: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
How Will The Relationship Between Ecommerce And Search Engines Evolve Over The Next 12 Months? 4:59

לפני 10 ימים4:59

4:59

In e-commerce search, AI is reshaping the shopping experience. Mike Walrath, CEO of Yext, predicts the emergence of single-click shopping experiences through AI search engines this holiday season. He explains how conversational AI will enable personalized product recommendations based on user preferences and price constraints, creating a more intelligent discovery process than traditional search results. Show Notes Connect With: Michael Walrath: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Optimize For Google's AI Overviews Vs Focus On Other Search Environments? 4:01

לפני 11 ימים4:01

4:01

In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He argues that optimizing for Google's AI search already leverages existing SEO practices, while diversifying to other platforms creates additional visibility opportunities. Walrath predicts established search players will continue gaining market share, highlighting how younger demographics' search behaviors are reshaping discovery patterns and reducing Google's dominance. Show Notes Connect With: Michael Walrath: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Will AI-Generated Search Results Materially Change Local Search This Year? 2:31

לפני 12 ימים2:31

2:31

AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries instead of deferring to search engines. He explores why businesses must adapt their strategies to become the answer within AI-generated results, emphasizing the accelerating pace of this fundamental shift in local search visibility. Show Notes Connect With: Michael Walrath: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
AI-Powered Search: Disruptive Risk or Strategic Advantage? 39:08

לפני 13 ימים39:08

39:08

AI is reshaping search discoverability and business visibility. Mike Walrath, CEO of Yext, explains how Google's monetization model faces disruption from emerging AI search competitors. He details how businesses must structure data for machine consumption rather than humans, identifies opportunities in local search fragmentation, and demonstrates how granular competitive intelligence can pinpoint exactly where digital presence improvements are needed. Show Notes Connect With: Michael Walrath: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
What Other Marketing Channel Will Have The Most Overlap With SEO In 12 Months? 3:14

לפני 15 ימים3:14

3:14

In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, predicts which marketing channels will most overlap with SEO in the coming year. He identifies YouTube as the primary convergence point, followed by App Store and Google Store Optimization, noting how these platforms increasingly appear in search results. Elliot explains why AI tools like ChatGPT and Gemini, while complementary to search, serve different user intents and won't replace traditional search behavior. Show Notes Connect With: Elliot Tsai: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Youtube SEO Is SEO 5 Years Ago? 3:38

לפני 16 ימים3:38

3:38

Is YouTube SEO just like traditional SEO from five years ago? Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, debunks this oversimplification while highlighting the strategic overlap. He explains how YouTube's visual nature and engagement metrics create an 80/20 similarity ratio with traditional SEO, emphasizing how subscriber signals function as topic authority indicators. Tsai recommends leveraging YouTube's filtering capabilities to identify trending content patterns that can enhance traditional SEO briefs. Show Notes Connect With: Elliot Tsai: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Top Pick For Internal Team To Partner With? 3:38

לפני 17 ימים3:38

3:38

In the quest for effective SEO partnerships, data teams emerge as the critical ally. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, explains why data teams should be every SEO professional's first choice for collaboration. He emphasizes how understanding data implementation logic prevents misalignment between analytics and strategy, while highlighting that data expertise enables SEOs to validate information rather than blindly accepting what's provided. Show Notes Connect With: Elliot Tsai: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.

תקשיבו ל-500+ נושאים

137 subscribers

דומה לVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

2025 Topps Series 1 Baseball - Factory Sealed - Value Box

2025 - American Silver Eagle .999 Fine Silver with our Smyrnacoin Certificate of Authenticity Dollar Uncirculated US Mint

reputation [2 LP][Picture Disc]

פודקאסטים ששווה להאזין

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast « » How AI Search Tools Will Evolve To Handle Complex Queries

How AI Search Tools Will Evolve To Handle Complex Queries

פודקאסטים ששווה להאזין

ברוכים הבאים אל Player FM!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

HP 67XL Black High-yield Ink Cartridge | Works with HP DeskJet 1255, 2700, 4100 Series, HP ENVY 6000, 6400 Series | Eligible for Instant Ink | One Size | 3YM57AN

Oh, the Places You'll Go!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

דומה לVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

מדריך עזר מהיר

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast « »
How AI Search Tools Will Evolve To Handle Complex Queries