Invest more resources in optimizing for traditional search or non search channels to show up in AI?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional search optimization over non-search channels. He explains how LLMs fundamentally rely on high-quality search results as their "ingredients," emphasizing that visibility without substance creates poor AI-generated content.

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