התחל במצב לא מקוון עם האפליקציה Player FM !
One word that defines the evolving connection between retail SEO teams and AI engineers
Manage episode 514187756 series 2427082
AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformations with measurable traffic and conversion improvements. The discussion covers treating AI as an accessibility challenge rather than a manipulation opportunity, implementing structured data strategies that serve both AI consumption patterns and user intent, and avoiding short-term gaming tactics that compromise long-term search performance.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1667 פרקים
One word that defines the evolving connection between retail SEO teams and AI engineers
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 514187756 series 2427082
AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformations with measurable traffic and conversion improvements. The discussion covers treating AI as an accessibility challenge rather than a manipulation opportunity, implementing structured data strategies that serve both AI consumption patterns and user intent, and avoiding short-term gaming tactics that compromise long-term search performance.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1667 פרקים
כל הפרקים
×ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.