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The game plan for eCommerce SEO
Manage episode 513013479 series 2427082
Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO consultant and creator of the Enterprise SEO course, shares proven frameworks for scaling SEO operations at complex organizations. The discussion covers adaptive governance structures that integrate with existing development workflows, strategic approaches for balancing rigid technical requirements with flexible content processes, and decision-making frameworks for determining when to implement strict SEO sign-off protocols versus collaborative team structures.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1661 פרקים
The game plan for eCommerce SEO
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 513013479 series 2427082
Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO consultant and creator of the Enterprise SEO course, shares proven frameworks for scaling SEO operations at complex organizations. The discussion covers adaptive governance structures that integrate with existing development workflows, strategic approaches for balancing rigid technical requirements with flexible content processes, and decision-making frameworks for determining when to implement strict SEO sign-off protocols versus collaborative team structures.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1661 פרקים
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