Training Clients On Using AI In Their Content Workflow

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Tickets to Travel

1
Ep 36 - Free Tickets, Full Venues: Loudie's Lance Dashoff Has the Hookup! 48:45

לפני 25 ימים48:45

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48:45

FREE TICKETS?! Yes, really. In this episode of Tickets to Travel: The Business of Travel Experiences , we’re joined by the ultimate guest list insider, Lance Dashoff, founder of Loudie — the app that’s quietly revolutionizing how fans score free concert, comedy, and festival tickets across the U.S. From his early days at WME curating VIP access, to launching a platform that fills empty seats and fuels unforgettable nights out, Lance spills the tea on: Why 30–40% of tickets go unsold How promoters are secretly using free ticketing to boost bar sales and fan buzz The economics behind live events and why not all sold-out shows are actually sold out How Loudie helps fans and venues win — without the scammy vibes Why travel pros and concierges should start recommending this app yesterday Whether you’re in LA, NYC, or stuck in traffic on the way to Philly — this is the episode you can’t afford to miss (literally). Download Loudie, follow us @tix2travelpod on TikTok, IG, and YouTube, and grab your next night out before someone else does. Because every ticket is a ticket to travel — and sometimes the best ones are free. www.tttpod.com…

לפני שנה 21:34

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Katherine Ye Ong, founder of Wo Strategies, discusses the integration of AI in content workflows for academic journals. She emphasizes the importance of internal SEO teams for technical SEO and content optimization. Ong has trained several clients on technical SEO and uses AI tools like Dr. Keyword and ChatGPT for content briefs and meta descriptions. She highlights challenges such as understanding search intent, brand voice, and target audience. Ong also addresses concerns about AI-generated content being used without permission, noting the difficulty in blocking LLMs. She stresses the need for strategic use of AI to enhance SEO effectiveness and maintain brand visibility. Show Notes

Connect With:

Katherine Ye Ong: LinkedIn // Website
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1557 פרקים

#Business #Marketing #Content #Google #Search #Searchengineoptimization #Organic #benjshap LLC // Benjamin Shapiro #Searchmetrics #Voices Of Search #Digital Marketing #Tech #SEO #Industries #DigitalMarketer

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Training Clients On Using AI In Their Content Workflow

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

137 subscribers

published לפני שנה

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MP3•בית הפרקים

Connect With:

Katherine Ye Ong: LinkedIn // Website
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1557 פרקים

Todos los episodios

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Investing in AI content generation tools vs human editorial resources on a limited SEO budget 3:02

לפני 13 hours3:02

3:02

When SEO budgets are tight, resource allocation becomes critical. Jade Pruett, founder of Hello SEO, shares insights on balancing investments between AI content tools and human editorial resources. She emphasizes the importance of prioritizing technical SEO fundamentals before content quality upgrades, highlighting how even luxury brands can fail when basic technical elements like robots.txt configurations are overlooked. Pruett recommends establishing a solid technical foundation first, as content improvements deliver minimal value when pages aren't properly indexed. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals? 2:55

לפני 1 day2:55

2:55

AI search evolution demands new tracking and research tools. Jade Pruett, founder of Hello SEO, predicts increased AI adaptation and specialized tools emerging through year-end. She advocates for LLM webmaster tools and more nuanced keyword research capabilities, with Bing potentially gaining competitive advantage by being first to market with these features. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Is using AI to automatically generate meta descriptions for every page on your website a trend or trash? 2:11

לפני 3 ימים2:11

2:11

Is using AI to generate meta descriptions at scale effective? Jade Pruett, founder of Hello SEO, weighs in on this emerging practice. She recommends providing keywords and references when using AI for meta description generation rather than using generic prompts. Both Pruett and host Tyson Stockton agree this represents a low-risk entry point for organizations hesitant about implementing AI in their content creation workflow. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
How will Google's approach to evaluating AI content evolve over the next 18 months? 2:09

לפני 4 ימים2:09

2:09

Enterprise SEO leaders face mounting pressure to develop AI search strategies. Jade Pruett, founder of Hello SEO, shares her approach for navigating this evolving landscape. She recommends starting with immediate data collection through tools like Scrunch AI to establish baseline performance, then adopting a deliberately reactive stance while the AI search ecosystem matures before building more comprehensive strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Will AI-generated content be indistinguishable from human content in search rankings by 2025? 2:30

לפני 5 ימים2:30

2:30

Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantages in an AI-driven search landscape. She discusses how schema creates efficiency for large language models and serves as a controllable optimization technique that SEOs can implement to improve content interpretation and performance. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
How to (and not to) use AI in your SEO 23:18

לפני 6 ימים23:18

23:18

AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explains how AI search is creating new opportunities for smaller businesses to compete against established brands, why schema markup is making a comeback, and how diversifying optimization strategies across multiple LLMs can drive measurable results. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Backlinking will have a resurgence with AI search? 2:57

לפני 8 ימים2:57

2:57

Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why brand mentions may become more valuable than traditional backlinks as AI technology improves at understanding context and sentiment. Tallent advocates for digital PR strategies that focus on meaningful brand references rather than simply accumulating links. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
How to win buy-in from upper management in your first 90 days 4:47

לפני 9 ימים4:47

4:47

Winning executive buy-in as a new SEO director is challenging. Travis Tallent, SEO expert from Brainlabs, shares his strategic approach for the critical first 90 days. He recommends diagnosing problems through CRO testing for quick wins, focusing on systems rather than individual silos, and creating a clear roadmap with specific timelines for audits, reporting, and results that align with business objectives. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
The big three KPIs all SEO teams should report on 2:34

לפני 10 ימים2:34

2:34

Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should track and report. He emphasizes revenue/conversions as the primary metric, followed by comprehensive search share of voice (including organic, paid, and AI visibility), and brand search trends as indicators of overall performance. These metrics effectively communicate SEO value to senior leadership in language that resonates in board meetings and investor presentations. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Should SEO teams embrace CRO as a core part of our work? 2:19

לפני 11 ימים2:19

2:19

Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization into SEO strategy. He advocates for incorporating CRO principles into every roadmap and initiative, from content topic selection to blending UX research with keyword mapping strategies. Tallent emphasizes that SEO inherently overlaps with multiple disciplines, making CRO integration a natural extension of effective search optimization work. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
One word for the fundamental shift in search over the next 12 months 1:49

לפני 12 ימים1:49

1:49

AI is fundamentally simplifying how people search online. Travis Tallent from Brainlabs shares his expert perspective on the transformative impact of AI on search behavior over the next 12 months. The discussion explores how AI is streamlining user search experiences, reducing complexity in search interactions, and creating more direct pathways to information. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
How AI is transforming search 35:18

לפני 13 ימים35:18

35:18

Reframing SEO as a business revenue driver remains a major challenge. Travis Tallent, Managing Director at Brainlabs and specialist in integrated SEO strategy, details methods for aligning SEO with stakeholder KPIs, incorporating conversion rate optimization and UX into SEO roadmaps, and building implementation frameworks that focus on measurable business impact. Hear actionable approaches for breaking down team silos and forecasting SEO-driven revenue outcomes. Show Notes Connect With: Travis Tallent: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
How to maintain traffic when AI summaries answer user queries directly in search results 3:13

לפני 15 ימים3:13

3:13

AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than traffic metrics. He advocates for making structured data widely available to AI systems, enabling direct customer connections without traditional website visits. Walrath suggests measuring success through conversions rather than traffic volume, as efficient customer acquisition without clicks can be more valuable. how Notes Connect With: Michael Walrath: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
Is The Concept Of "Zero-Click Search" Going To Evolve Into Traffic Driving Opportunities? 1:57

לפני 16 ימים1:57

1:57

Zero-click search presents both challenges and opportunities for SEO professionals. Mike Walrath from Yext explores how these seemingly traffic-less interactions might evolve into valuable engagement points. He examines the growing role of voice search in zero-click experiences and predicts how brands may still deliver content directly to users despite the changing search landscape. how Notes Connect With: Michael Walrath: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1
How Will The Relationship Between Ecommerce And Search Engines Evolve Over The Next 12 Months? 4:59

לפני 17 ימים4:59

4:59

In e-commerce search, AI is reshaping the shopping experience. Mike Walrath, CEO of Yext, predicts the emergence of single-click shopping experiences through AI search engines this holiday season. He explains how conversational AI will enable personalized product recommendations based on user preferences and price constraints, creating a more intelligent discovery process than traditional search results. Show Notes Connect With: Michael Walrath: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

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Training Clients On Using AI In Their Content Workflow