376 - Are you a Web Designer or Brand Strategist? with Jacob Cass

Web Design Business with Josh Hall

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Web Development

הוסף לפני six שנים

תוכן מסופק על ידי Josh Hall. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Josh Hall או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50

לפני 12 ימים39:50

הפעל מאוחר יותר

רשימות

לייק

אהבתי

39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

לפני שנה 1:11:21

MP3•בית הפרקים

Web designers do a lot more than just web design…
It’s not uncommon for us to be graphic and brand designers, photographers, strategists, copywriters, etc…
So, should we call ourselves more than just a web designer?
Award winning branding and design studio founder Jacob Cass, who’s worked with Disney, Nintendo and Jerry Seinfeld, has done it all and has some invaluable experience and perspective to share when it comes to how web designers can position themselves nowadays.
One of the many things I learned from talking with Jacob is – if you position yourself in a way that’s right for you, you’ll watch your revenue climb, you’ll attract better clients and enjoy your work more.
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/376

פרקים

1. Discovering the World of Brand Strategy (00:00:00)

2. Web Design vs Brand Strategy: Defining Your Role (00:02:28)

3. The Evolution of a Designer's Career (00:10:15)

4. Working with Major Brands and Overcoming Imposter Syndrome (00:18:13)

5. Understanding What a Brand Really Is (00:24:24)

6. Personal Brand vs Business Brand: Finding Balance (00:30:54)

7. The Impact of AI on Brand Strategy (00:40:49)

8. Building Community and Membership Models (00:51:25)

9. The Future of Design and Branding (01:07:03)

391 פרקים

#Entrepreneur #Business #Marketing #Josh Hall #Web Development #Tech #Software Development #Josh Hall pThe Web Design #Web Design #Wordpress Web Design #Divi Web Design #Freelance Web Designers #Web Design Agency

376 - Are you a Web Designer or Brand Strategist? with Jacob Cass

Web Design Business with Josh Hall

47 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

פרקים

1. Discovering the World of Brand Strategy (00:00:00)

2. Web Design vs Brand Strategy: Defining Your Role (00:02:28)

3. The Evolution of a Designer's Career (00:10:15)

4. Working with Major Brands and Overcoming Imposter Syndrome (00:18:13)

5. Understanding What a Brand Really Is (00:24:24)

6. Personal Brand vs Business Brand: Finding Balance (00:30:54)

7. The Impact of AI on Brand Strategy (00:40:49)

8. Building Community and Membership Models (00:51:25)

9. The Future of Design and Branding (01:07:03)

391 פרקים

כל הפרקים

1
381 - WDP CON 2025 Recap, Expense Breakdown & More 1:02:47

לפני 5 ימים1:02:47

1:02:47

A full recap and look-back with takeaways, lessons learned (and a breakdown of expenses) of the amazing weekend that was…Web Designer Pro’s first in person event conference WDP CON 2025!! Go to the full post with pictures, video embeds and more here: https://webdesignerpro.com/wdpcon2025 Watch the highlight reel here: https://www.youtube.com/watch?v=vKg3eMUEA_E…

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380 - Walkthrough of my 15k website proposal (real world paid example) 24:54

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24:54

Here's a walk through of one of my real world, paid 15k web design proposals. I walk you through what I included, how I structured it and the 3 keys I recommend that every web design proposal have. This audio is taken from a recent video I posted on my YouTube channel so I highly recommend checking out the video version if you'd like to see all the visuals! ⏯️ Watch the video version here And you share your thoughts, feedback and questions at the show notes for this one which will be at joshhall.co/380 Quick tips: Web proposals don't need to be complex PDF brochures to be effective—they need to clearly communicate goals, deliverables, and pricing to help clients make decisions quickly. • Website proposals should focus on three key elements: goals and expected results, a simple outline of deliverables, and clear costs presented as investments • The most effective proposals are scannable documents of 2-3 pages, not 20-page brochures that overwhelm clients • Include 10-15 high-level deliverables rather than an exhaustive checklist of every task you'll perform • Separate core website development from add-on services like SEO boosts or e-commerce functionality to create clear line items • Consider your proposal's audience—often they need to share it with CEOs or boards who need to quickly understand what they're approving • Real examples of successful proposals show consistent structure across different project sizes, from $4,000 to $15,000 • Payment schedules should be clearly outlined with 50% upfront for smaller projects or 30/30/40 splits for larger ones…

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Q&A with Josh - May 2025 1:03:15

לפני 15 ימים1:03:15

1:03:15

Here's the replay from the most recent live Q&A that was held on my YouTube channel! Special offer extended to you as a podcast listener 👇 Use code MAY50 to get 50% off your first month of Web Designer Pro, either for the courses or community tier. This offer expires at the end of May 2025. https://webdesignerpro.com In this one, we covered: How to point a new site to an existing URL Designing for web vs print vs vehicle wraps Personal brand vs business name – pros and cons Structuring website subscription pricing models Monthly payment plans for web design projects Understanding and using sitemaps for SEO How to value and sell your web design business Transitioning clients when retiring from web design 50 ways to get web design clients Online vs in-person marketing strategies Using LinkedIn, Instagram, and social media for leads High-converting lead magnets and freebie ideas ⏯️ Watch this replay on YouTube here…

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379 - Selling Growth Plans (& Transformation) for Web Designers in 2025 with Shannon Mattern 1:11:47

לפני 18 ימים1:11:47

1:11:47

Recently, my friend Shannon Mattern interviewed me on her The Profitable Web Designer podcast all about what's working well for web designers killing it in 2025. She's kindly offered to let me repurpose the whole convo for you! It's a bit of a 2-parter with part 1 being all about becoming more than just a web designer for clients, but a growth partner for bigger MRR (monthly recurring revenue) Part 2 covers more of what I went through in pivoting from selling information to selling transformation. Very parallel to web designers moving from selling a nice website design to selling a high-converting sales tool for clients. All the same lessons apply. Enjoy!…

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378 - Managing Maintenance Plan Support Requests with Phil Storey of Glow 53:38

לפני 26 ימים53:38

53:38

Having a ton of maintenance plan clients is awesome - especially for the recurring revenue. But with ongoing support clients come with ongoing support requests. Managing this with a dozen or so clients is pretty easy. And as we all know – not all clients ping you every month with requests. But once you get to 30, 40, 50, 100 + maintenance plan clients, you’ve got to have a system for support. That’s why I’m pumped to share this chat I had with Phil Storey, founder and CEO of Glow. This one is interesting because, not only did Phil have some solid advice for handling support requests but it was also a chance for me to learn more about his platform. I’ve been using ManageWP since 2016 and while it’s still my preferred tool for managing multiple WordPress sites, you can’t link in non-WordPress sites and there’s no native support ticketing system. That’s one of the big value-props of Glow as you can add non-WP sites and their big differentiator in the market is the native support ticketing system. We dig into all of that and more! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/378…

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377 - Lessons from a Web Designers' First Year in Business with Megan Fletcher 1:21:33

לפני 5 weeks1:21:33

1:21:33

Do you remember your first year in business as a web designer? Are you there now? One thing is common for all of us in the first year…it’s a rollercoaster of highs and lows, ups and downs, incredible days and perhaps dreadful days. But if you can survive that first year, chances are you’re going to make it. I’m so excited to bring onto the podcast Megan Fletcher who just crossed her first year official year in business and at the same time, had her biggest revenue month to date pulling in over 8k! She’s now got her sights set on a 6-figure business and has an incredible foundation to get there in year 2. In this chat, she shares all her lessons learned (both good and bad) from the first year of her business and most importantly, how she weathered a couple storms and got through the tough times. As a member of my community Web Designer Pro, I have to say these success stories are some of my favorites because I often see all the challenges, hardships and coach members when they’re in the thick of it…but I know there’s always a brighter future right ahead if they just stick with it!! And that’s exactly what Megan has done. Enjoy! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/377…

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Q&A with Josh - April 2025 1:11:46

לפני 5 weeks1:11:46

1:11:46

Jump into Web Designer Pro™ for your first month at 50% off with code APRIL50 at webdesignerpro.com . This special offer expires at the end of April 2025, so don't miss your chance to access all courses and join our thriving community! In this Q&A session, we dive deep into what's working right now in the web design industry, answering listener questions on topics from SEO to networking strategies, CRM systems, and leveraging AI effectively in your business. • SEO fundamentals remain largely unchanged despite AI advancements with core principles of good structure and quality content still driving results • Local networking is most effective when you focus on accessing others' networks rather than directly selling to group members • CRM systems like 17hats can dramatically improve workflow efficiency through automation of proposals, contracts and client onboarding • Adding quarterly strategy calls to maintenance plans can generate significant additional revenue while strengthening client relationships • White label services require consistent value demonstration in communities rather than simply asking for work • AI is most effectively used beyond just site building – leverage it for business development, finding networking opportunities, and streamlining operations • The most successful designers focus on helping clients grow their businesses with websites as a tool rather than just delivering websites • Raising your rates regularly is essential for business sustainability, especially as your skills and results improve Watch the full replay here…

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Where I stand on Ai in web design (in 2025) 9:34

לפני 5 weeks9:34

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Josh here popping in with a special bonus episode on my thoughts on Ai for web designers. This was taken from a recent panel discussion about Ai on the Small Business Sweet Spot podcast. For the full episode and to hear other opinions on the good and bad of Ai for small businesses in 2025, check it out at: Spotify https://open.spotify.com/episode/7ByyAcRHME1WiPNvrt0dqz?si=7c07b8e44dfe4673 Apple https://podcasts.apple.com/us/podcast/fight-it-or-friend-it-ai-use-for-the-solopreneur-ep57/id1728291369?i=1000704431752 Blog Post https://compassdigitalstrategies.com/podcast/fight-it-or-friend-it-ai-use-for-the-solopreneur-ep57/…

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376 - Are you a Web Designer or Brand Strategist? with Jacob Cass 1:11:21

לפני 6 weeks1:11:21

1:11:21

Web designers do a lot more than just web design… It’s not uncommon for us to be graphic and brand designers, photographers, strategists, copywriters, etc… So, should we call ourselves more than just a web designer? Award winning branding and design studio founder Jacob Cass, who’s worked with Disney, Nintendo and Jerry Seinfeld, has done it all and has some invaluable experience and perspective to share when it comes to how web designers can position themselves nowadays. One of the many things I learned from talking with Jacob is – if you position yourself in a way that’s right for you, you’ll watch your revenue climb, you’ll attract better clients and enjoy your work more. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/376…

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375 - 5 Years In and Thriving with "Web Designer for Speakers" Kristin Adkins 1:13:25

לפני 7 weeks1:13:25

1:13:25

There’s nothing better than talking to a web designer who’s enjoying their work, loving their clients, making good money and who’s just all around thriving. And that’s why I’m pumped to share this recent convo I had with Kristin Adkins of Crash Design Co who’s found a suite niche by becoming the trusted “web designer for speakers” Kristin was on the podcast (ep 143) when she had just gone full time and I thought it was a good time to catch up because now, 5 years later, she’s grown her business, nailed her niche and continues to love every minute of it. A lot of web designers get burned out, take too much on or have goals that lead to stress and growth pains but Kristin’s done it right by building a business around her lifestyle goals and mid-west pace. This was a hard one to title because we get into everything from: Niching Scaling/hiring Building a referral network Raising rates Sticking with Elementor (and not having shiny object syndrome) The value of sending clients “website launch packs” And so much more. But it’s all the things that have led to her having an amazing first 5 years so that’s what we get into in this one. P.S. Wouldn’t it be cool to see her website launch pack examples and process? Kristin will be doing a special guest training inside Web Designer Pro™ this summer so jump on in to connect with her! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/375…

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Quarterly Income Report & Recap - Q1 2025 43:13

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43:13

I'm doing a first for my business in 2025...sharing quarterly recaps and income reports! In this first-ever quarterly income report, we'll get into how we achieved $115,655 in revenue with over $88,000 in profit while building Web Designer Pro to $346,459 in annual recurring revenue. Highlights include: • Moving course sales pages from joshhallco to webdesignerprocom, including transferring all course reviews using Senja • Launching Web Designer HQ, a centralized directory for all SOP templates, email scripts, and resources • Creating audio versions of three courses available as private podcast feeds for Pro members • Introducing Brock, an AI agent for Web Designer Pro that helps members find resources and get coaching • Planning course revamps for DNS and SEO courses plus developing a new model site • Celebrating nearly selling out the first Web Designer Pro conference with 36 out of 40 tickets sold • Breaking down revenue streams: $85,000 from Web Designer Pro memberships, $15,000 from sponsorships, $8,186 from affiliate income • Maintaining a lean business model with just $27,600 in quarterly expenses, including team costs and taxes I definitely challenge you to look at your own business numbers quarterly, even if you don't share them publicly. Take time to celebrate your wins and analyze what's working and what's not! - Josh…

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374 - How to Get Web Design Clients through Social Media Videos with Blaze Smith 1:07:47

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The social media video and reel game is a hard one to play (and win) when it comes to landing clients. Every platform is beyond saturated, the competition is only growing and unless you’re getting quality leads fairly quick, it can be difficult to stick with. But as Roberto Blake has recently been quoted in saying: ”While there may be saturation in a market, there’s not a saturation of “quality.” This could not be more timely for you if you’re wanting to market your web design business with videos and reels. And there may be no better example of this than my guest in this chat, Blaze Smith Blaze, who at a very young age, started getting clients immediately through Instagram and TikTok reels. Many of them with big brand CEO’s, founders and marketing directors. We get into his process from planning, to recording, to the proven strategies and blueprints he follows for all his videos which have not only brought in quality leads, but have also built up his social media following to tens of thousands in a matter of months. If you’re wondering how to stand out and get clients with reels, here ya go. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/374…

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373 - Offering a "Light Branding Package" with Jamie Starcevich 51:49

לפני 9 weeks51:49

51:49

Ok web designer – tell me if this sounds familiar… You sign on a new client for a website project! But then, they send you their atrocious logo… Now what? Do you design the website based on their terrible logo/existing brand? Do you try to upsell an unexpected logo/brand package? Do you pause the website project and tell them to hire a new logo designer first? This is a very common challenge for web designers but there is a solution! Repeat guest and branding expert Jamie Starcevich has really dialed in a nifty solution for this situation which is, in short, to offer a “Light Branding Package.” In this chat, we get into all the details of how to offer it, what constraints to put on it, how much to charge for it and more! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/373…

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Meet Broc (the WDP™ bot) 11:09

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11:09

Broc (named “Broccoli” by my daughter Annie) is our new Ai assistant in Web Designer Pro™ and it's available now as a part of your membership to Pro! ▶️ Watch the video walkthru of Broc here It'll help you find lessons, resources, posts, threads, members, past calls, etc. It pulls from strictly from Web Designer Pro™ source material so everything you’re getting is straight from Pro. And apart from using it to help you find resources, you can use it as your own “Josh Ai Coach” to ask it any questions about pricing, offers, scaling, etc! Join at WebDesignerPro.com to get instant access to Broc! Available on the Community and Coaching Tiers. P.S. If you're on the Courses Tier, you can upgrade here…

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372 - Rebounding from Losing $6k in MRR (in One Week) with Steve Schramm 1:04:04

לפני 10 weeks1:04:04

1:04:04

They say business is like a roller coaster…ups and downs and highs and lows…and “they” couldn’t be more right. My guest in this chat, friend of the podcast, king of the Subscription Web Design model and founding member of Web Designer Pro Steve Schramm can also confirm. Recently, he shared a thoughtful, transparent and inspirational post in Pro about how he rebounded from a tough situation when he had over 6k+ in MRR drop within one week. At the same time, he also landed one of his biggest contracts to date…the emotional highs and lows of entrepreneurship truly are comical sometimes. But most importantly, we get into exactly WHAT he did when he had the week of 6k down and HOW he began to rebound quickly. Enjoy. Enjoy this chat and enjoy the ride of being a web design entrepreneur baby! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/372…

Web Design Business with Josh Hall

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(BONUS) Marriage and Entrepreneurship...10 lessons from 10 years 33:54

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33:54

My wife and I recently celebrated our 10 Year Anniversary 🎉 Here are 10 lessons I've learned in balancing marriage and entreprenership. To get my upcoming newsletter entry diving into these in more detail, sign up for my weekly email here

Web Design Business with Josh Hall

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371 - Selling and Running a Maintenance Plan of 200+ Sites with Cami MacNamara 57:49

לפני 11 weeks57:49

57:49

Web designers often have similar dreams… Build a sustainable, freedom-based, lifestyle business. Build a healthy, awesome client base. Grow Monthly Recurring Revenue month after month. Do it all while enjoying the journey. My guest in this podcast episode has achieved all of this and more which is why I’m excited to share my conversation with Web Designer Pro™ member Cami MacNamara who’s been a professional WordPress web designer since 2002 and has grown her maintenance plan to over 200 sites! We dive into mainly how she sells her maintenance plan and the automations she has in place to continue to run it at that level still as a happy solopreneur. We also get into how she has built her client base, gets referrals and her views on WordPress and where it is in the market today versus when she started using it over two decades ago. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/371…

Web Design Business with Josh Hall

1
370 - Presenting with Confidence with Smart Passive Income’s Voiceover Guy John Melley 1:28:58

לפני 12 weeks1:28:58

1:28:58

If you’re nervous, anxious, jittery or just plain distraught before sales calls or meetings…you’re not alone. I honestly can’t believe this isn’t talked about more. After all – you pour your heart and soul into building awesome websites and refining your craft but in order to get paid for that hard work…you gotta sell! Luckily, there are many things you can do to build confidence and calm before a sales meeting. And that’s what we’re diving into today. I’m pumped to be joined by voiceover professional John Melley who – if you’ve listened to Pat Flynn’s “Smart Passive Income” podcast – you already know…he’s the guy who’s intro’d Pat and done his fun facts for years. Needless to say, I’ve been listening to John in this form for years. Always wondering…”Is that his real voice?” You’ll find that out in this wide-ranging convo about: Calming nerves before sales meetings How to speak and present clearly and confidently How to physically change your state if you’re nervous How to save your voice when you talk a lot Posture tips while working And a whole lot more. P.S. Be sure to check out his book The Voiceover Athlete (don’t worry, it’s for web designers too!) Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/370…

Web Design Business with Josh Hall

1
369 - Following your Intuition in Business with Alyssa Williamson 1:00:59

לפני 13 weeks1:00:59

1:00:59

Trusting your gut…it usually pays off, maybe not on the books, but personally. But following your intuition is not always easy. Especially if sales are down, confidence is low, etc. You may have no idea where your intuition is leading you. So to help with this topic, I’m here to share my recent convo with business coach and mentor Alyssa Williamson who has some SOLID advice and principles for leading your business through intuition and following what works for you. As someone who faced burnout and learned the dangers of NOT following her intuition, Alyssa is a real-world example of how to live this first hand. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/369…

Web Design Business with Josh Hall

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(BONUS) Takeaways from my Convo with Chris Do 22:22

לפני 13 weeks22:22

22:22

Listen to my full interview with Chris Do ( ep 368 )

Web Design Business with Josh Hall

1
368 - Pricing Your Design Services with Chris Do 56:29

לפני 14 weeks56:29

56:29

I teased about this recently on my social media and got a HUGE response which tells me…you’re pumped to see Chris Do on The Web Design Business Podcast and I’m pumped to share our full conversation with you! Chris is known for helping web designers charge their worth, price value over time, get higher-paying clients, how to negotiate during a sales call and how to price for the life you want to live and somehow, we covered all of that and more in our very fast hour together. Enjoy the full convo and head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/368 P.S. Did you know? Web Designer Pro members got early access to this conversation, completely unedited – it’s just another reason to join WDP as you get access to the private Pro Podcast feed no matter what tier you’re on! Become a member today at webdesignerpro.com Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/368…

Web Design Business with Josh Hall

1
(BONUS) How to Offer Paid Discovery with Shannon Mattern (audio training) 1:16:43

לפני 14 weeks1:16:43

1:16:43

This was a recent live guest expert training held in my community Web Designer Pro™ . To get all the resources mentioned, along with the links, slides and access to the extended Q&A session, you can get it as a member of Pro! In this training, Shannon Mattern covers how to offer paid discovery and more specifically, how and when to add it into your sales calls. If you’re interested in getting paid before you get paid, getting paid for your ideas and/or having a clear separation between free consult calls vs paid discovery/strategy sessions…this one is for you. If you’d like more guidance, scripts and a more “handheld” approach to offering paid discovery, Shannon has a full Paid Discovery Mastery Course ! Normally $500, only $297 for members of Pro AND for a limited time, you can get this same discount even if you're not yet a member of Pro! Use code coupon code PAIDDISCOVERYPRO at checkout.…

Web Design Business with Josh Hall

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367 - Building an Online Community (for Your Web Design Clients) with Carol Dunlop 1:03:30

לפני 15 weeks1:03:30

1:03:30

As a web designer, you may eventually get to a point (or maybe you’re there now) where you want to connect, support and continue to empower your clients in one place. One way to do that is by offering a customer membership or community. It’s a great way to build MRR, stay top of mind, create powerful customer relationships, partnerships, etc. I get it, as a web designer, you didn’t sign up to be a community builder BUT you might be sitting on a golden opportunity here so to dive into this subject, I’m excited to share a conversation I had with Carol Dunlop – a Web Designer Pro member and entrepreneur of over 30 years, recently on her podcast! While she interviews me in this one about online community building and about how to reignite HER customer marketing membership, everything we discuss can be implemented by you if you’re considering having a customer membership of your own. We dive into: How a little change in her maintenance plan massively increased her MRR almost instantly How to build an online customer community When to sell said community in the lifetime of a customer How to balance community building and service work How to price a customer community And much more. Big thanks for letting me repurpose this chat with you and to Carol for having me on her show! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/367…

Web Design Business with Josh Hall

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366 - 50% Marketing - 50% Services with James Barnard 1:14:44

לפני 16 weeks1:14:44

1:14:44

Ever wondered how to have time to market your business while still having time to get design projects done? Well, there’s no magic formula and striking the balance between the two is tricky. But a great example of someone doing this well is my dude from down under, word-class logo designer James Barnard. James follows a simple 50/50 approach. Meaning 50% of his work is dedicated to marketing (social media, videos, speaking, interviews) and 50% is dedicated to service work (proposals, calls, logo designs, admin work, etc) It was awesome catching up with James to dig into this topic more which – speaking of 50% – is actually only 50% of this conversation. This turns into a coaching call about halfway through as we dig into James’ lead funnel and we pinpointed some very interesting challenges that I helped walk him through. I hope everything we covered together helps you and your lead funnel/bad-fit weeding out processes as well. P.S. I recently posted about the website audit I did for James following this call that you can check out here! It’ll be a great next step after hearing our convo. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/366…

Web Design Business with Josh Hall

1
365 - How to Create Landing Pages (that actually convert) with Alisha Conlin-Hurd 1:04:02

לפני 17 weeks1:04:02

1:04:02

Building landing pages or sales pages that convert isn’t rocket science. But there is some science to it. Most of which is proven and can be learned from (and implemented) into your own sales pages very quickly. So, let’s cut right to the chase on how to create high-converting landing/sales pages with an expert who’s been around the block MANY times over. This is a chat with Alisha Conlin-Hurd who’s worked on, optimized and deployed thousands of high-converting sales pages across hundreds of different industries. She’s a wealth of knowledge on the subject but in this one, we get into the specifics you can apply to your web design services pages and lead generators including: How long a sales pages should be What common elements are high-converters How to balance images, graphics and copy together If AI converts What “stand out” practices you can try out without veering too far off the proven path of conversions Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/365…

Web Design Business with Josh Hall

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364 - Managing ADHD as a Web Designer with Rob Chaplin 1:15:37

לפני 18 weeks1:15:37

1:15:37

An unexpected topic of conversation I’ve consistently had over the last couple years when coaching members of my community Web Designer Pro privately is around managing ADHD and running a web design business. When thinking about ADHD, I’m probably not alone in immediately jumping to the visual of the wild 7 year old kid who can’t sit down in class. But since the conversation around this has become more prevalent for me both personally in my coaching DM’s and in the web design community at large via other forums or groups I check into, I wanted to dig into what this looks like practically for adults running a web design business. Since this is a sensitive topic, I wanted to chat with someone who I could level with and learn from versus being educated from an “ADHD Coach” per say. That’s why I’m dang pumped about sharing my recent convo with my old friend (literally, we were doubles tennis partners in High School) Rob Chaplin. Rob and I reconnected a couple years back when he was considering jumping into a creative field like web design. Since then, he’s been through all my courses, built up his freelance business and became a member of my community Web Designer pro. But in 2024, he let me know that he hit a wall…feeling disorganized, down, scattered and disoriented about how to move forward in business and in life. Now, many of these feelings are natural when you start a business, do something new or take on the common stresses of building something – but for Rob, it was more. After some self-research, he dipped his toe into pursuing ADHD treatment, most of which are behavioral and habitual and I have to say, I’ve seen a noticeable difference with his output and his overall energy and state. For all those reasons and more, I wanted to have an open chat about HIS experience and journey managing ADHD as a web designer and because he’s so new in the journey and he’s really passionate about sharing what’s working for him. We dig into: The red flags that led him to research ADHD How he started small and began making better progress in becoming more focused and productive What tips, tricks and strategies he uses to help his ADHD (daily) now How creative fields like web design are actually ideal for folks on any spectrum of the ADHD scale How ADHD can actually be used in a very positive way with boundaries and constraints Again, this is purely an explorative chat for me to learn more about this world without judgement or preconceived notions. Disclaimer: Rob shares HIS journey, methods, strategies and medications that work for him but this is not medical advice or recommendation. See your doctor or consult with a professional before exploring any of the medications that are mentioned. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/364…

Web Design Business with Josh Hall

1
363 - Scaling A Web Design Business (from owner and contractor point of view) with Sandy Burns and Alexis Myers 1:13:45

לפני 19 weeks1:13:45

1:13:45

Many web designers don’t want to scale. I get it - because I had that mindset too. I never wanted to be an agency with overhead, payroll, extra stress from managing people, etc. But the good news is, especially nowadays, you can scale a web design business your way. In a low-stress, low-pressure way that works for you no matter where your business is in revenue and profitability. Sandy Burns, a founding member of my community Web Designer Pro is a perfect example of this. She was on the podcast recently sharing her story of passing 10 years in business and how she (reluctantly) HAD to scale because she had become so overwhelmed with projects. We got to hear from her perspective what it was like to scale and how the timing couldn’t have been more crucial because shortly after she began to scale and reduce her workload, she was diagnosed with cancer and immediately began a journey of chemo and cancer treatment. That’s one angle of Sandy’s story but another one is the other side of her scaling journey. Who did she hire? What was it like for them as she began to send more work their way and when Sandy was diagnosed, what was it like taking over projects and speaking directly to her clients? Well for that, I’m excited to introduce you to Alexis. Another founding member of Pro who was on the podcast a ‘little’ while ago when we chatted about her first client experience 🙂 This is a very different podcast chat because we have both Sandy AND Alexis on and we get to dig into both sides, both perspectives of their successful scaling story. From Sandy, we get to hear the ins and outs of her transformation from proud solopreneur to finally scaling and getting to a point where she’s “never going back to being a freelancer.” And from Alexis, we get to hear how she got connected with Sandy and how, learning from a web designer who’s further along in the journey, helped her build her own business up fast while also doing design and development work, and even improving systems for Sandy. We dig into: How Sandy and Alexis began working together How they began trusting each other How they arrange payment and percentages for projects How 2 minds on a project is often way better than 1 How to make a win-win for both owners and contractors when scaling A big thanks to BOTH Sandy and Alexis for coming on and sharing their experience from both sides. We can all learn a lot from this one. I mean honestly, how often do you get to hear an owner and a contractor’s point of view in a working relationship? Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/363…

Web Design Business with Josh Hall

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362 - Change Your Money Story - Change Your Business with Austin Church 1:14:33

לפני 20 weeks1:14:33

1:14:33

Let’s talk about money. How’d that make you feel? Nervous? Icky? Excited? Opportunistic? Weird? The very thought of money brings a variety of emotions depending on how you feel about it. And I firmly believe how you feel about money today all goes back to your money story – and every one of us has a money story largely based on how we were raised. When you build a web design business, you probably don’t realize that you’re subconsciously making business decisions based on your money story. And if that story isn’t pretty…well…it makes sense why it’s hard to charge your worth, raise your rates, build profit, sell with confidence, etc. So to take a deep dive into the psychology of money and to most importantly, to help you build your business with a mindset of plenty and opportunity, I’m pumped to bring on someone who’s changed their money story from scarce to plenty…Austin Church. He’s the author of the book Free Money - a Guide to Pricing Your Services so You Can Unlock a Better Lifestyle. His book was referred to me as a MUST READ from a trusted colleague and let me tell ya, after this conversation, I have to agree. Austin’s approach to changing your money mindset is a must for creative business owners. Especially if you don’t come from money. Which, let’s be honest, most of us don’t. We dig into: How our upbringing affects our money mindset today Steps you can take to change your money story TODAY How the internet opened up the door to different money mindset compared to previous generations How to take small steps to build confidence with pricing How $100,000 is not a gross goal to get to – but a base standard of living in the West Highly recommend checking Austin’s book out and connecting with him below. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/362…

Web Design Business with Josh Hall

1
361 - Email and Content Marketing for Web Designers in 2025 with Michelle Martello 1:17:23

לפני 21 weeks1:17:23

1:17:23

No better way to kick off the year than to plan some new marketing strategies to get more leads and convert more clients, right? I honestly believe email marketing – along with some focused forms of content marketing – will be a HUGE differentiator for web designers who choose to go this route. Which is why I’m a big proponent and supporter of it. After all…as Abe Lincoln once wisely said “He who sendeth the email gets thine customer.” Now, you know I’m not going to just tell you to go “do something” without giving you a roadmap and some solid tips to help implement so, I’m thrilled to have copywriter, digital strategist and award-winning designer Michelle Martello on the podcast to share about all of that and more. Things we cover include: How to create your “content goldmine” for social, blog, newsletter and podcast content The power of having a newsletter in 2025 How often to send emails and/or post on social media When content should be brief vs long form How – coincidently or not – those who send more emails make more money And a whole lot more! Michelle’s resume includes working with MTV, the National Park Service, Marie Forleo and more so she is truly an industry expert with years of experience backing her. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/361…

Web Design Business with Josh Hall

1
360 - From 125k Down to Best Year Yet...My Business Rebound 43:51

לפני 21 weeks43:51

43:51

Happy New Year friends! I wanted to kick off 2025 with a special episode of the podcast to share what I learned from having two down revenue years (125k down from 2022-2023) to having the best revenue year yet in 2024! This episode is broken down into 2 main parts: What caused my business to have two down revenue years How I rebounded to having the best year yet in 2024 As I and many other entrepreneurs have learned, business is not always up and to the right. There are hard months, quarters and even years. But there are a handful of things you can do in any situation to keep things going and growing. In this one, I’m sharing: What led to my business going 125k down in 2 years What I did at my lowest point to keep going The beautiful aspect of compounding recurring revenue How meeting members of my community in person changed everything A look at my actual revenue growth chart (and when things turned around) And much more. I hope what I learned through my business rebound helps you whether you’re in that season now or if you eventually hit a rough patch. In short, here’s the checklist from my business rebound: Didn’t stop Committed to WDP being the main thing Used courses at a lead in to Pro Met members in person at WCUS Doubled down on marketing Pro (in podcast, socials, YT, etc) Did some lives on YT Consistently shared member wins on socials and newsletter Started bringing more members on the podcast Worked on better retention for members Let go of my “course creator” identity Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/360…

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