Manage episode 282878539 series 2807011
iHeartMedia's President New York Market, Bernie Weiss, joins Howard to talk about his career in audio and broadcast media, how iHeart has built its business around selling companionship, how COVID affected their understanding of listenership and advertising and pivoting Jingle Ball from an in-person experience to virtual.
Know more about Bernie Weiss from his LinkedIn Profile.
Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.
The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.